• How To Make Your Marketing Stand Out When You Don’t Have An Obvious USP

      You are advised continuously to promote your USP in all your marketing materials to make you stand out. OK, that makes sense. But what happens when you don’t have an obvious USP? Plus, what if you work in a less-than-glamorous industry (aka one that’s as boring as hell) in which you and your competitors […]

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  • Let’s Face it. You’re Not Unique

    How to stand out when you don’t have a USP Every marketer (including me) says you have to highlight your USP (unique selling point) to make your reader understand why he or she should choose you. But I’ve been thinking about this a lot recently and conclude that very few business can honestly say they […]

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  • Why Your Content Shouldn’t Be Like Your Competitors’

      Before I launch into this particular post, I would just like to say that what I am about to talk about doesn’t happen very often. However, the fact that it happens at all compels me to write about it. What am I talking about? Copywriting briefs, or rather the lack of. The vast majority […]

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  • Why is Your Business Unique?

    Ever business is unique. Not necessarily in what it does, but in how it does it. That’s why it’s essential you stand up and shout about what makes you so different to your competitors – not literally though. So what is it that makes you one of a kind? Finding your uniqueness The best way […]

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