• Do You Place Enough Value on your Video Script?

    Video marketing is booming, so there’s a demand for effective video scripts. Whether you’re publicising a new product or creating an explainer video, the most essential part of the video is the script. Really, it is. Yes, the visuals, music and production quality are also important, but if the words don’t hit home, your viewers […]

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  • If You Want a Great Video Get a Great Script

      What came first, the film or the script? Yes, you need a creative idea; yes, you need a great camera operator, but no, combined they don’t make a winning video. That comes from the script. The problem is, all too often, it’s an after thought. Getting inside your viewers’ heads A video will only […]

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