• Has Your Website Content Reached Its Sell-by Date?

      When did you last revamp your website content? Two, five, seven years ago? Have you noticed a dip in visits or engagement with your brand? Thought so. You see, website content isn’t a ‘once, and it will last forever’ job. There are (at least) three excellent reasons why. Evolution is inevitable The content on […]

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  • The Whole Point Of Your Website Copy Is To Sell Your Business

    The title of this blog looks ridiculous. You know what your web copy has to do, so why on earth am I writing a blog post about it? I’m going to share an archived post with you that addresses this exact point. The reason being, because many companies are still missing the point when it comes […]

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  • How to Stop People Saying No

    (How a Copywriter Overcomes Your Readers’ Objections)   Marketing your business would be so much easier if your potential clients could not say no. Although there are some people out there that like to be told what’s right for them, the vast majority put up a brick wall faster than Donald Trump when they get […]

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