• Write Your Web Copy for Your Customers, Not You

    web copy   This article is about writing web copy, but what I am about to say holds true for brochures, case studies, reports, scripts, emails – in fact, every discipline within copywriting that you can think of. You see, the biggest mistake most companies make is to write about themselves. Are you one of […]

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  • Has Your Website Content Reached Its Sell-by Date?

      When did you last revamp your website content? Two, five, seven years ago? Have you noticed a dip in visits or engagement with your brand? Thought so. You see, website content isn’t a ‘once, and it will last forever’ job. There are (at least) three excellent reasons why. Evolution is inevitable The content on […]

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  • Copywriting For Sole Traders

      Copywriting for a sole trader (entrepreneur, or whatever you want to call yourself) can be tricky. Online promotion takes a lot of content in multiple formats, but it also has to be done right. Filling cyberspace with meaningless twaddle isn’t going to get you anywhere, so how do you start? What type of copy […]

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  • What Your Home Page Should Say About You

      Your home page shouldn’t say anything about you. What? It should instead focus entirely on the benefits your customer will get if they buy from you. What it should do though is show them what you can do. Have I gone mad? Not yet. Show them what you do When someone lands on your […]

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  • How Dell Changed The Face Of The Call to Action

    If you don’t use a call to action in your marketing, it’s going to be as useful as a chocolate teapot. You might think that your customers are intelligent enough to know you want them to buy from you (or get in touch, sign up for your newsletter, etc.), but if you don’t tell them […]

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  • Why Web Copy Shouldn’t Be a One Hit Wonder

      Steve Brookstein, Sam Bailey, Sam and the Womp, Yolanda Be Cool & DCUP, 3 of a Kind, Rui Da Silva, MARRS… What do all of these have in common? They were all one hit wonders. They stormed into our lives (and the charts) promising great things, but after their initial hit nothing happened. They […]

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  • Website Content: What’s Important and What’s Not

      Believe it or not, your website is there to sell. In the past, when I’ve worked on website content projects, I have had clients say “we’re not to bothered about the website because we don’t sell through it.” Thankfully that’s not something I hear too much these days because most people now get that […]

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  • The Hidden Value of Your About Us Page

    You already know that the most effective website copywriting is completely focused on the reader. It should talk about them, tell them how you can help them and how their lives or business will be improved when they become a customer of yours. Although that is widely regarded as the best approach, it leaves many […]

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  • Is There a Difference Between Web and Print Copy?

    What is the difference between web copy and print copy? Actually, there isn’t a difference because other than the format in which they appear, they most both engage and persuade the reader to take an action. The only real difference is how they are read. Website copy Reading from a screen is very different from […]

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  • How to Write a Strong About Us Page

    A little while ago, on my other blog (Freelance Copywriter’s Blog), I wrote a post about how to create a strong About Us page. It contained 5 tips that I will reiterate soon, but first I want to think about the humble About Us page. For many of my copywriting clients it’s the one page […]

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