• The Fundamental Difference Between Blogging and Sales Writing

      A few months ago I was asked to give a presentation on copywriting at a local business forum. The theme was how to create authentic and natural copywriting for the web. At the end of the talk one delegate asked whether they needed a copywriter for their web copy because they wrote their own […]

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  • Why Web Copy Shouldn’t Be a One Hit Wonder

      Steve Brookstein, Sam Bailey, Sam and the Womp, Yolanda Be Cool & DCUP, 3 of a Kind, Rui Da Silva, MARRS… What do all of these have in common? They were all one hit wonders. They stormed into our lives (and the charts) promising great things, but after their initial hit nothing happened. They […]

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  • Website Content: What’s Important and What’s Not

      Believe it or not, your website is there to sell. In the past, when I’ve worked on website content projects, I have had clients say “we’re not to bothered about the website because we don’t sell through it.” Thankfully that’s not something I hear too much these days because most people now get that […]

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