• Website copy. Why Your Customers Don’t Care About You

    Website copy If you are a regular reader of my blog, this won’t be a new subject for you. But, considering the number of times I talk to my clients about the focus of their website copy, I thought it worth going over again. Your website and its copy must: Get your site listed in […]

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  • Has Your Website Content Reached Its Sell-by Date?

      When did you last revamp your website content? Two, five, seven years ago? Have you noticed a dip in visits or engagement with your brand? Thought so. You see, website content isn’t a ‘once, and it will last forever’ job. There are (at least) three excellent reasons why. Evolution is inevitable The content on […]

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  • In the World of Copywriting, Why WHY Is Important and Why WHAT’S Not

    Copywriting is all about the WHY and not the WHAT. What does that mean? The WHY refers to the reason why you offer what you offer. Your service or produce is fulfilling a need. It’s there to solve a specific challenge your customers face. The thing is that customers don’t always realise you have the […]

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  • A Quick Eight-step Guide to Help You Optimise Your Web Copy

    [This article was first published in 2010. It’s been updated and adapted to help you achieve online greatness in 2020 and beyond,] Search engine optimisation never stands still. To remain in the game, you have to keep an eye out for the latest tips and ‘how tos’.  Some things never change, such as identifying your keywords, […]

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  • Does Your Homepage Hit The Spot?

      How hard can it be to write your home page? It’s just a matter of saying hello to the world and telling them all about your company, right? Wrong. And that’s the problem with an alarming number of websites (so you’re not alone). What should your homepage say? Let’s go back to the beginning. […]

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  • I Want What They’ve Got or Why You Shouldn’t Try to Copy Your Competitors’ Copy

      Apart from the obvious plagiarism side of things, there’s another excellent reason why you shouldn’t copy the same approach as your competitors. Every year I am asked, at least twice, by potential clients to “just write it as they’ve done it. We offer the same so you can use their content but just change […]

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  • SEO Copywriting is NOT Bad Copy

      Here’s a news flash for you, SEO copywriting is not bad copy. Granted, there is a lot of gobbledygook out there pretending to be high-quality content, but it’s usually written by someone who has no idea what they are doing. It’s entirely their fault; they foolishly believe the BS that’s still floating around on […]

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  • The #1 Reason Why Your Website’s Not Converting Visitors Into Customers

      How’s your website performing? I’m not talking about its load time or looks, but how many of your visitors go on to become customers – i.e. your conversion rate. There are a lot of websites out there that look pretty, have loads of content, even rank well, and yet they don’t convert visitors into […]

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  • What Comes First? Website Design, SEO, or Content?

      You need a new website because you’ve either started a new venture, or your old one needs updating. You know you need a great design. You know you need an expert to help you with your SEO strategy. You also know you need a professional to create mind-blowingly excellent content. But, which one do […]

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  • How to Make Your Company a Zebra Among Sheep

      How do you decide on the approach your marketing content will take? Do you look at your business, its ‘personality’, the way you want to be viewed by your customers? Or do you take a peek at what your competitors are up to and base your decision on that? If you fall into the […]

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