• Writing By Numbers Will Ruin Your Reputation

      How long should my content be? That’s the biggest headache most business owners have, in terms of boosting the effectiveness of their website. It’s not something that’s kept me awake – here’s why. First of all there is a lot of conflicting advice out there. Some articles tell you the optimum number of words […]

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  • The Formula For Winning Content

      As a copywriter my heart sinks when I get an enquiry from a potential client (usually an agency) asking for x number of words on a specific subject with x% of keywords in it. Really? It doesn’t matter whether its website copy or articles, that kind of approach will only lead to one thing […]

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