• What is a Copywriter?

    I was having a browse on the internet the other day and came across a blog post by dorisandbertie.com that made me smile. It wasn’t because it was exceptionally well written (although it is), it’s not because it was about the latest marketing revelation; no, it was because I found myself nodding and agreeing with every […]

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  • What a Copywriter Does (Other Than Write)

    Have you ever wondered what a copywriter actually does? Obviously they write, but there’s a bit more to it than that. The interview Before any words can be written the copywriter must meet with the client. Face to face is ideal, but geography can sometimes throw a spanner in the works there, so telephone, Skype […]

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  • What Does a Copywriter Do?

      OK, a slight departure from my usual posts, but I found this video I put together a few years ago and wanted to share it with you. Although my photo and website image are a wee bit out of date now (note to self – create new, up to date video soon), it gives […]

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  • Listen to Your Copywriter

    You hired a copywriter because of at least one of these reasons: You wanted to work with an experienced sales writer You needed an expert in their field You don’t have the time to do it yourself You don’t have the skills needed to create effective copy You wanted to make sure your copy worked […]

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