• Why You Should Never Tell a Copywriter How Long a Project Will Take

      In my experience, most people think that copywriters base their pricing on how long it takes to create the required content. In practice, this is rarely the case. Over the years I’ve had numerous enquiries that ask for a piece of content – for argument’s sake, we’ll say a sales letter – which is […]

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  • The is Why You Need a Second Pair of Hands

      Earlier this month I wrote about why virtual relationships between copywriters and corporates work, an idea that I now want to expand on. Getting meetings with corporate clients can be like wading through treacle. Take this recent example as a case in point. It took a year to get in to see a potential […]

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  • How to Give a Complete Copywriting Brief

      You are looking for a copywriter to create your website copy because: You don’t have the time You don’t have the skills or knowledge to write effectively for the web You want a professional website in looks and content But, looking for a writer doesn’t just mean doing a quick Google search, picking one […]

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  • How to Brief a Copywriter

      Do you know the single most important golden rule that you should always follow when briefing a copywriter? It’s quite obvious really, but often gets overlooked. If you’re not sure, let me tell you a story. First thing on Monday you’re called into your line manager’s office. “There’s a bit of restructuring happening at […]

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  • Why You Need One Chief and a Cast Iron Copywriting Brief

      Every business needs content. That’s a given. Whether it’s for your website, brochures, newsletters, emails or case studies, the voice and words you use will have a huge impact on your brand image and bottom line. For most companies, finding the right voice and approach is quite easy. You know your customers well, you […]

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  • Why You Should Trust Your Copywriter

      Can I ask you something? What’s the point in going to all the time and trouble of finding a great copywriter if you’re going to ignore everything she says or does? There must have been a reason for looking for expert help. Sadly, the life of a copywriter isn’t so glamorous that people are […]

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  • The Benefits of a Neutral Copywriter

      First, I should probably explain what I mean by a neutral copywriter. When you start looking round for a writing partner to help you with your marketing, you’ll realise they come in all shapes and sizes. Some will only write for online marketing, others specialise in offline media. Then there’ll be those that only […]

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  • The Perfect Marketing Partnership

    Does this sound familiar? After a lot of soul searching you finally decided to get your business idea off the ground. It starts gradually, but little by little your customer base grows and your time moves from marketing to filling orders and customer service. The problem is, once that initial rush of customers have been […]

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  • How to Work With Your Copywriter – Reviewing Copy

    Congratulations, you’ve hired a copywriter to help you with your sales and marketing materials and have just embarked on the collaborative. Yes, I did say collaborative. I hope you weren’t just expecting the writer to magic copy out of the air without any input from you. To start with you must provide them with a […]

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  • The Copywriting Review Process

    Working with a copywriter is a collaborative process. The first stage of the relationship is to give them a detailed and clear copywriting brief so they know exactly what you’re after. Then, they will go away and put together a first draft. So what happens when that is emailed to you? Reviewing the work should […]

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