• Copywriting By Committee Is A Recipe For Disaster

    It’s funny, isn’t it? No one wants the job of creating content for your business, and yet, when you get a professional copywriter in to do the writing for you, suddenly everyone wants to be heard.  The process usually goes something like this.  The person who (in their eyes) drew the short straw finds a […]

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  • How Much Is Professional Copy Worth To You?

      Picture this. Your business is growing, and with it, it’s demand for high-quality content. You have a new website that needs copy, brochures, articles, case studies and white papers that require writing. The problem is you don’t have the skills or time to do them. Then it hits you. You need to find a […]

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