• The Absolute Truth About SEO Copywriting

      There are a lot of blogs out there about the wonders of SEO copywriting. It’s magical. It’s difficult to achieve. Only a word-ninja can hope to create it. Let’s get that into perspective: It’s not magical, but it will help you gain greater visibility in the search results You don’t have to be a […]

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  • The Quick Way to Better Web Writing

    Writing for the web isn’t difficult, but it is something you need to get to grips with if you want your content strategy to be effective. Below is a list of the most important things to think about when writing for the web. Important information first Forget story structures, your readers don’t have time to […]

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  • Is SEO Copywriting Dead?

    A recent copywriting project of mine prompted me to write this post. I was approached to produce the website copywriting for a client. Unbeknown to me, they were also working with a ‘marketing expert’ to try and get the business on track. After a long meeting and a lot of research, I created the web […]

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