• Why You Shouldn’t Aim to Write Award Winning Content

      That would be a dream come true, wouldn’t it? Content that you create wins an award. Wow. But that thought should never enter your mind when writing. Why? Because when it does, you end up writing crap. Back to basics: why are you writing the content? That sounds like a stupid question, but it’s […]

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  • Write Blog Posts People Want to Read

    Hey, congratulations, your blog is up and running. It looks pretty slick and is easy to navigate my way round, but there’s something missing. Want to know what it is? Blog posts that I want to read. I want to know the kind of subjects I’ll be reading about, so stick to your niche and […]

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