• Writing Newsletters Post GDPR

      After the mad panic to comply with GDPR, you can now safely continue with your newsletter marketing. They are still a fantastic marketing tool to keep customers warm leads. Regardless of how long you’ve been marketing in this way, it’s worth going back over how they should be written to make sure your customers […]

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  • Are Email Newsletters An Effective Marketing Tool?

      Newsletters are a useful marketing tool but only if done right. They are a great way to keep in touch with your customers and add value to your relationship – if done well. OK, so how do you ‘do newsletters well?’ For starters, if you view them as purely an email sales letter, your […]

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