Archive for November, 2011

Keywords are the holy grail of online marketing and search engine optimisation. They are what stand between your website being relegated to being an expensive electronic brochure that no one ever sees, or being top of the search results in full technicolour glory. So, if you want to be 'top of the websites', you need to do some serious research.   Keyword research   Most people understand they have to target the keywords that their customers use to search for their products and services rather than the ones they think they use. And that means taking the time to do some serious research. But that doesn't stop some people going for very generic words. If you want to stand a chance of ranking for your keywords (and don't happen to have a multi million pound marketing budget), you must produce a list of keywords that are very specific. So if you ...