• The Hidden Value of Your About Us Page

    You already know that the most effective website copywriting is completely focused on the reader. It should talk about them, tell them how you can help them and how their lives or business will be improved when they become a customer of yours. Although that is widely regarded as the best approach, it leaves many […]

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  • Don’t Outsource Your Social Media Activities

    What is social media about? Customer interaction, showing your human side and getting your thoughts out there for all to see. Did you notice that I used the word “your” in that sentence? If you get someone else to deal with your social media how can the comments be your thoughts and how can you […]

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  • Your Website Needs 4 Types of Content

    What is the main advantage that high street retailers have over online marketers? Their customers can feel, touch and see their products and they can chat to someone about them there and then. In contrast, when you rely on your website your customers only have your written content to go by and no one to […]

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  • Warning: Testimonials Can Harm Your Business

    On the face of it, testimonials have always been good for business. Potential new customers seek them out for reassurance. Reading what others have said gives them a good idea about the levels of quality and customer service they can expect to receive. But sometimes testimonials can do more harm than good. Harmful testimonials You’ve […]

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