Starting A Business Can Be As Daunting As Childbirth
This is a post I wrote a few years ago. That was back in the early days of Briar Copywriting. Twelve years on,…
Our top blog posts
A Quick Guide to Why Landing Pages Don't Need a Gag
I am so fed up of seeing landing pages that try to be funny in a lame attempt to get me to sign up for something, or buy a product. It’s not necessary. That’s right, if you’re working on your landing page right now and have been stuck for a gag for the heading, […]
Read More"You talking to me?"
What is the one marketing mistake I see companies making time and time again? It’s all over their website, brochures, leaflets, email marketing – in fact every piece of marketing spiel they produce. Give up? They talk about themselves. Who’s doing the buying? I know you think the world of your company and its products […]
Read MoreConcentrate on Conversions Not Traffic
Most business owners are obsessed by the amount of traffic they get to their website. You’ve no doubt heard them boasting at networking events about how many thousands of unique visitors they get month, figures at their finger tips because they check their analytics every week to boost their ego. They smile smugly as they […]
Read MoreDo You Know The 10 Must Have Words For Website Copywriting?
The copywriting on your website is the one thing that will make it work. “You would say that, you’re a freelance copywriter!” Yes I am, but that’s not the reason for saying it. You see flashy graphics and animations might look pretty but it is the copywriting that will convey your sales message to your […]
Read MoreDirect Marketing Recipe
Indulge me for a moment and think of yourself running a busy kitchen. Business couldn’t be better; bookings are up, in fact you now have a waiting list for tables. You have to bring in a new chef to cope with the extra workload. On Wednesday evening he arrives ready and raring to go. But, […]
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Copywriting For Sole Traders
I appreciate that, as a sole trader, you don’t always have the budget for a professional copywriter. However, that doesn’t mean what you need to say isn’t important. That’s why I’m digging this post from the archives. It gives you an…
How To Find The Right Copywriter
Finding the right copywriter isn’t an easy task, which is why it shouldn’t be left until the eleventh hour. However, quite often the copywriter is the last team member you think of. The panic…
How To Bring Your About Page To Life
What is the purpose behind your About Page? Building trust. When doing business in the online world, trust is a tough nut to crack. You don’t get…
The Best Copywriting Is Not Born From Experience
Potential clients constantly ask copywriters around the world if they have experience in their industry. If, as a client, the answer you receive is “yes, actually the majority…
Invest In Copywriting And Your Customers Will Invest In You
Yes, I know, another post about professional copywriting being worth its weight in gold. The fact is that when you…
Has Your Content Gone Stale?
Just like your favourite cakes and biscuits, your content will go stale after a while if neglected. It can happen without you realising. Once day your website is performing pretty well and the next, nothing. Your rankings…
Your Marketing Strategy Is Nothing Without Content
You can’t have a marketing strategy without content, and you can’t have a content strategy without a marketing plan. That’s where many people go wrong. I work on content strategies…
Are You A Leader Or A Bully?
Leadership isn’t something I usually talk about on my blog, but I believe it’s an important thing to address. After all, you can have the best marketing strategy known to…
Why Copywriting Matters (Without The BS)
Copywriting matters because… Come on don’t roll your eyes like that. This isn’t going to be one of those lengthy posts that harps on about the fact that copywriting is an art form. Alternatively,…
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