• Your Content is Alienating Your Customers

      I’ve been in the copywriting game for quite a while now, and if there’s one thing I hate, it’s ‘in your face’ marketing content. You know the stuff I mean; all those websites and landing pages that are full of highlighted hype and insincere multi-coloured drivel that’s supposed to make you pull out your […]

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  • Website Content: Why You Need Three Levels of Content – Part 3

      So far in this series of articles we’ve looked at why your website content must be written to engage, convince and convert. Then we took a peek at the level two content (case studies), which are designed to showcase your expertise to convince the reader you are an expert in your field. But happens […]

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  • Website Content: Why You Need Three Levels of Content – Part 2

      This is part two of the article looking at the different levels of content needed for a successful website. Level Style Purpose 1: Main web pages Conversational, customer focused, Plain English, concentrating on the benefits SEO – engage – convince – convert   2: Case studies and testimonials Conversational, Plain English, focus on service, […]

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  • Website Content: Why You Need Three Levels of Content – Part 1

      Content is something that has many uses. That’s why your content marketing strategy shouldn’t be a ‘one trick pony’. Recently, I was talking to a client who wanted me to create content for his company website with a ‘journalistic’ quality. That started a debate that got me thinking about levels of website content and […]

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  • In-house or Outsourced? The Pros and Cons of Freelance Copywriting

      In-house vs. out sourced is a debate that continues to rage and one that I am constantly battling against. A few months ago I did some work for a London based Fintech. They were looking for a new approach to their direct mail letters because their response rate wasn’t the greatest. The then CMO […]

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  • You Suck at Social Media

      You jumped on the bandwagon. Your competitors dived into social media so you thought you’d better do the same. Without thinking you created a Facebook business page. Then you dabbled in Twitter, Instagram, and Google +. What did you do with them? You posted umpteen updates about your products, services and business. What happened? […]

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  • Creating Content – Looking Beyond the Mirror

      The wheels of business need content to keep them turning. It can take several different forms: text, infographics, video, podcast, etc. Designed to connect with your audience, it’s what drives leads and, sometimes, closes sales. Or at least that’s what it should do. All too often it’s overlooked leaving you scratching your head. How […]

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  • Mobile Data Traffic Will Grow By 300% in 2017

      TechCrunch estimates that mobile data traffic will grow by 300% in 2017. With smartphones and tablets replacing traditional PCs because of their ‘browse on the go’ advantages, it’s hardly surprising we’re about to see this kind of increase in wireless data consumption. That’s why mobile devices present a huge opportunity for marketers. Of course, […]

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  • What’s Wrong With Your Email Marketing?

      How hard can it be to create an email marketing strategy? Judging by some of the stuff I get in my inbox, very hard. Creating emails should be the easiest thing in the world, and yet, time after time, they fall short of the mark. Before I get into the reasons why your email […]

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  • What Is Your Brand?

      How much thought went into your brand when you started your business? Probably not a lot. I would imagine you decided what business you wanted to start, paid a web designer to out a small site together, spent hours/days/months (delete as appropriate) writing the content for said website and then…well, that was it. Along […]

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