• Content Marketing – valuable investment or a waste of time?

    Content marketing is one of those strategies that divides opinion. Some see it as a great way to engage with their audience and add value to them. Others think it’s a complete waste of time because no one reads stuff. Why do you think that? If you’ve tried it but haven’t got the results you […]

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  • Blog CPR – How to bring your failing blog back to life

    Having a blog is easy, right? All you have to do is come up with some content ideas, find the time to write informative and interesting articles and then promote the hell out of them. How long can you keep that up? A year? Six months? Three months? It’s not as easy as you think, […]

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  • Corporate Websites Are Dying – Find Out How To Revive Yours

    Did you know that corporate websites are in danger of dying out? Customers are bored with the bog-standard ‘About Us’, ‘Our Services’ and ‘Latest News’ pages. Nearly 70% of Fortune 100 corporate websites experienced declines in traffic, with an average drop of 23% (Webtrends) 90% of website traffic comes from just 10% of the content, […]

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  • How to write stonkingly good newsletters

    Producing regular newsletters for your business is a great marketing tool. Whether you write the content yourself or hire a freelance copywriter, you must ensure the content is something your reader will want to read. If not, you’ll be buried under an avalanche of unsubscribers. What makes newsletters good? The clue is in the name […]

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  • How to Succeed at Direct Marketing

    The success of your direct marketing relies on two things: good old-fashioned research with a dash of copywriting cunning. You might think that writing a piece of direct mail is easy. All you need is a description of your product, the price, a method for the customer to get in touch to order your product […]

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  • How to be a Spotty Zebra: Standout Marketing

    Creating Standout Marketing Before talking about creating standout marketing, I want to clear one thing up. I know that zebras have stripes, not spots. And that is precisely my point. When writing copy for your marketing strategy, you must create something different if you want to stand out from the background noise. Which is why […]

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  • 9 Elements of Great Copywriting

      Great copywriting? Not all copywriting is great. Some is mediocre. Some is downright tragic. So, how can you make sure yours is great? The following nine elements are essential for great copywriting. Together, they create an overpowering force that will leave your reader in no doubt that your company is the one they want […]

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  • Stop Trying to Turn Your White Papers into Brochures

    White papers and brochures are two very different animals; do not get them confused. However, before I step onto my soapbox, I want to mention one thing – white papers are not just for large corporations that do complex stuff. White Papers are a marketing tool used to help potential customers resolve challenges they are […]

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  • Copywriting Brief – How to write a good’un

    What is the most important rule you should follow when writing a copywriting brief?  If you’re not sure, let me tell you a story. First thing on Monday, you’re called into your line manager’s office. “There’s a bit of restructuring happening at the moment,” you’re told. “We’re repackaging some of our services, so we need […]

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  • 6 Grammar Rules Copywriters Should be Breaking

    Grammar rules – an archaic set of instructions that allows us to structure sentences. But does it fit today’s language? Granted, there would be chaos without rules, but following grammar rules to the letter can make your writing stilted and unwieldy. It’s commonly accepted that the most effective form of copywriting is natural, i.e., closer […]

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