• Content Creation – A Necessity that You Must Get Right

      Content creation is essential for all businesses. Honestly, it is. Content creation isn’t just about blogs and articles; it’s also about: Web content Brochures Emails Reports White papers Policies Internal communications I’m sure you can think of a few other things, too. What all these content forms have in common is that they’re designed […]

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  • Learn How to Write Like a Professional

    Do you want to look and sound like a professional writer? A good piece of writing is hard to define, but you know it when you see it. Words that flow, sentences that are easy to follow, and paragraphs that draw you in all help to create text that appears effortless to the reader. So, […]

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  • Why Your Marketing Content Needs Subheadings

      Marketing content is the fuel that drives the Internet. As you know, reading from a screen is difficult compared to printed text. That’s not to say that your intellect suddenly falls several points when faced with a computer screen, but that reading from a back-lit screen is tiring on your eyes, which leads to […]

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  • Why I Hate the Phrase ‘Experiential Marketing’

      Experiential marketing is the new darling of the marketing world. Agencies are popping up everywhere, promising to create experiential events to drive your customers wild. Great. Do you know what that means, though? It’s one of those vacuous terms that looks impressive on a website but has no meaning to the reader. To me, […]

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  • How to Spot an Company That’s Using AI copywriting

    AI copywriting is here. I hoped I’d never have to say that, but it’s true. And it’s a real shame. Copywriting, in fact, writing in general, is so personal that it should never be entrusted to AI. Writing, as a form of communication, is there to make an emotional connection between the writer and the […]

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  • Why a S**t Hot Grammarian Makes the Worst Copywriter

    A great copywriter must be a s**t hot grammarian. Absolutely, 100%, no. You see, the art of copywriting isn’t about grammar. No, come on, hear me out. If you put the importance of grammar ahead of everything else, you will ruin any chances of engaging with your audience and creating an emotional connection. Grammar is […]

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  • Copywriting Case Study – Making Over an Expertise Portal

      This copywriting case study showcases what a copywriter does. It is one of those disciplines that cover a multitude of areas. It could be website copy, newsletter content, email marketing, scripts, white papers, reports, product descriptions, social media, internal communications, articles, blogs and case studies (to name just a few). To give an insight […]

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  • Human Copywriting – How Real Copywriters Read Minds

      This blog’s dedicated to human copywriting. Recently, I’ve written quite a lot about AI copywriting regarding its dangers and impact on the quality of content marketing. This time, I want to talk about human copywriting and how we use our brains, emotional intelligence, empathy, and cultural awareness to generate content your customers want to […]

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  • Is AI Copywriting Ruining the Integrity Of Online Content?

    AI copywriting is on the rise. The number of services for businesses is increasing. On the face of it, it appears to be a cost-effective and fast way for companies to generate the content they need to stay afloat online. But at what cost? In this blog post, I look at the origins of content […]

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  • AI Copywriting: Why it can seriously damage your business

    AI copywriting is something I am wholeheartedly against. Hardly surprising considering what I do for a living. Like many professionals, writers are starting to see the machine world rise up against us. But we won’t be beaten because we have something a computer doesn’t have: a heart. Sadly, I’ve noticed that AI copywriting is becoming […]

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