• In a World of Fakes, Be Different: Re Real and Forget AI Content

          AI content. Deep fakes. Nothing is as it appears today. Magazines are regularly being hauled over the coals for airbrushing photos of celebrities to the point that their mothers would struggle to recognise them. Photo-enhancing apps mean regular people (like you and me) can now retouch photos before uploading them to Facebook […]

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  • Freelance Copywriter vs Agency Content

    Freelance copywriter or agency-written content: those are your two choices if you decide not to write your content in-house. But which is the best? Join me as I take a quick look at both options to help you decide. Freelance copywriter Your freelance copywriter is an expert in the written word. Writing and creating original […]

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  • Your Articles Are Flatlining: How to Bring Your Blog Back to Life

    No one is engaging with your articles. You religiously post items every week from your subject matter experts (SMEs), but readers are scarcer than hens’ teeth. The topics you cover are what your reader wants to read, but they’re snubbing you, and your blog is on the verge of extinction. What are you doing wrong? […]

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  • A Plea From a Copywriter – Stop Ghosting Freelancers

            Ghosting freelancers: I want to take a few minutes to talk about this. Trust me, having worked as a freelancer for more years than I’d care to admit; ghosting is the second most annoying thing I have to deal with (non-paying clients are at the top). It’s well known that freelance […]

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  • Creating a Cracking Copywriting Brief

    In this article I want to talk about the copywriting brief: the holy grail of any copywriting project. You are looking for a copywriter to create your content because: You don’t have the time You don’t have the skills or knowledge to write effectively for the web You want a professional website in looks and […]

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  • Copywriting is All About Getting Your Priorities Right

    One of the biggest issues I encounter in the marketing world is clients’ lack of clarity about their priorities. Or, to be precise, they think they know what they are, but they’re wrong. Let me explain. When meeting with a copywriting client for the first time, I spend a lot of time chatting about their […]

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  • Books on Copywriting – There Are Too Many Already

      After spending more than a decade writing content for clients worldwide and mentoring aspiring copywriters, I am often asked why I haven’t written a book. It’s true that I have a lot of experience and could talk about various aspects of content creation for hours. However, many people have already written about it. If […]

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  • Do you hire a freelance copywriter or a new member of staff?

      It’s out there – your advert for a copywriter has been launched, waiting to tempt some exceptional talent to enhance your team. This means you are one of the few business leaders who understands the value of copywriting. If you want to build and maintain strong relationships with your customers, stakeholders and staff, the […]

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  • Building A Brand Needs Human Copywriting

    I’ve been spending a lot of time recently thinking about building a brand and the future of copywriting (and in particular, my business). The rise of AI has impacted copywriters everywhere, simply because companies think that by adding a few prompts to an AI engine they will create fabulous content that will sell their brand.  […]

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  • A Real Copywriter is Creative, AI is Not.

    This post first appeared here a few years ago, but with the onslaught of AI, I think it’s definitely worth another read. The only way you can get engaging content that has heart and emotion is for it to be written by a real person. Many companies are using AI because it’s cheaper than working […]

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