• A Real Copywriter is Creative, AI is Not.

    This post first appeared here a few years ago, but with the onslaught of AI, I think it’s definitely worth another read. The only way you can get engaging content that has heart and emotion is for it to be written by a real person. Many companies are using AI because it’s cheaper than working […]

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  • A Freelance Copywriter is a MUST for Your Business

    Why do you need a freelance copywriter? Because your company needs content, lots of content. Whether it’s updating your website content, creating newsletters, writing internal communications, pulling together case studies, creating white papers and reports, or keeping your blog fed, the demand is relentless. Not only does it take an excessive amount of time to […]

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  • Forget AI – Here’s Why You Need a Real Copywriter 2024

    Calling all CEOs, CMOs, and marketing managers. Does the hype of AI copywriting software tempt you? Are the promises of cheap, fast content tempting you? Well, before you hand your brand’s messaging over to a bot, this is why you need to think again. AI will never replace what a real human copywriter can do […]

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