Freelance Copywriter
Why do you need a freelance copywriter? Because your company needs content, lots of content.
Whether it’s updating your website content, creating newsletters, writing internal communications, pulling together case studies, creating white papers and reports, or keeping your blog fed, the demand is relentless.
Not only does it take an excessive amount of time to generate said content, but it also takes a lot of skill (far more than you think).
To satisfy your content demands, you have four options:
DIY
You can write it yourself.
However, considering all the other things you must do, it gets rushed or pushed to the bottom of your to-do pile. Either way, it doesn’t get done or is certainly not to the standard it should be.
Delegate
Delegation is a wonderful thing, but to whom do you delegate?
An underling is usually the way to go. Still, they are unlikely to have any marketing or writing experience, so you’ll end up with something generic, poorly thought through and downright boring.
Hire a new member of staff
If you have such a demand for content, it warrants a full-time staff member (unlikely), you could hire in.
However, you’re tied into another salary, holiday, and sick pay. Plus, an experienced writer/marketer isn’t going to come cheap, and if you don’t have enough work to keep them busy, you could be paying for someone you don’t need.
Find a freelance copywriter
Your fourth option is to find a reliable, experienced, professional freelance copywriter.
You can hire them for a certain number of days per month. Plus, you’ll be guaranteed high-quality, professional work. They will have loads of ideas that can be used to strengthen your marketing, and you won’t have to pay sick pay or holiday pay. Perfect.
Just remember the ‘free’ in freelance copywriter doesn’t mean free
A freelancer is ‘free’ to work with several clients simultaneously. They are their own bosses providing professional writing services to savvy companies that understand what professional writing can do for their business.
It does not mean they offer cheap or free writing to businesses.
Hiring a freelance copywriter means you’re looking to work with a professional copywriter. They will have oodles of experience and will be able to advise on strategy and content. It’s like having your own marketing executive, except you won’t have to fork out for a full-time executive salary (or pension).
It is a cost-effective way of working with someone at the top of their field.
So, remember, expect to pay professional rates next time you shop for a freelance copywriter. It will be worth it.
Sally Ormond is a professional freelance copywriter. But if you want her on your team, you must be quick – sally@briarcopywriting.com.