• AI-generated Content is NOT Original Content

      To some, AI-generated content appears to be the answer to their content marketing prayers. But stop. Before you take your copywriter’s number off speed dial, there are a few things you need to know about AI-generated copy and what it could mean for your business. Google loves original content Google is constantly changing its […]

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  • How Creative is Your Copywriting?

      If your content isn’t creative, it’s not worth bothering with. How can you make it creative? I hear you ask. The answer is simple: write it the old-fashioned way—without the aid of AI. The ‘Godfather of AI’, Geoffrey Hinton, may well have won the Nobel Prize in Physics, but even he is said to […]

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  • In a World of Fakes, Be Different: Re Real and Forget AI Content

          AI content. Deep fakes. Nothing is as it appears today. Magazines are regularly being hauled over the coals for airbrushing photos of celebrities to the point that their mothers would struggle to recognise them. Photo-enhancing apps mean regular people (like you and me) can now retouch photos before uploading them to Facebook […]

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  • Forget AI – Here’s Why You Need a Real Copywriter 2024

    Calling all CEOs, CMOs, and marketing managers. Does the hype of AI copywriting software tempt you? Are the promises of cheap, fast content tempting you? Well, before you hand your brand’s messaging over to a bot, this is why you need to think again. AI will never replace what a real human copywriter can do […]

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  • How to Spot an Company That’s Using AI copywriting

    AI copywriting is here. I hoped I’d never have to say that, but it’s true. And it’s a real shame. Copywriting, in fact, writing in general, is so personal that it should never be entrusted to AI. Writing, as a form of communication, is there to make an emotional connection between the writer and the […]

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  • Is AI Copywriting Ruining the Integrity Of Online Content?

    AI copywriting is on the rise. The number of services for businesses is increasing. On the face of it, it appears to be a cost-effective and fast way for companies to generate the content they need to stay afloat online. But at what cost? In this blog post, I look at the origins of content […]

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  • AI Copywriting: Why it can seriously damage your business

    AI copywriting is something I am wholeheartedly against. Hardly surprising considering what I do for a living. Like many professionals, writers are starting to see the machine world rise up against us. But we won’t be beaten because we have something a computer doesn’t have: a heart. Sadly, I’ve noticed that AI copywriting is becoming […]

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