• Big Business Can’t Survive without Freelancers and Small Businesses

    Working with freelancers and small businesses will transform your operations. Corporations are the ocean liners of the business world. They lumber along and take an age to change direction. On the other hand, small businesses are nimble speedboats that thrive on being responsive and flexible. They can make decisions that are implemented immediately and turn […]

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  • How to Avoid a Freelance Client Famine

    Freelance client famine is a thing. It is the threat that keeps freelancers everywhere in a state of high alert. One minute life’s great; the next, there’s no work or money coming in. This article from my archives gives a few ideas about how to combat the famine when it strikes (and it will). On […]

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  • What it Means to Be a Female Entrepreneur

    female entrepreneur   Am I a female entrepreneur? According to the dictionary, an entrepreneur is a person who sets up a business or businesses, taking on financial risks in the hope of profit. I own my own business; therefore, I guess that’s what I am, although that’s not how I see myself. Every year, on […]

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  • I’m 90% of the Way in Achieving a Paperless Office

      [Please note this is not a sponsored post.]   Running a paperless office has always seemed impossible to me. As a copywriter, I do all my work in Word, but my notes are taken the old-fashioned way – with paper and pen. It took me years to finally move over to a digital calendar, […]

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  • What Do You Do When Your Freelance Work Dries Up?

    The COVID pandemic is hitting freelancers hard. Either their work has dried up completely, or their clients are driving them down on price as their budgets contract. It’s a tough time; one that many companies won’t survive. But it’s not all doom and gloom. I wrote the following post a few years ago. Considering the […]

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  • Freelancers Are the Nimble Fish That Keep Your Business Running

    Freelance workers keep businesses going – FACT.  We are the unsung heroes who are ready to help out in times of need – whether due to an influx of work or to deliver specialist knowledge. I am one of those heroes.  As a freelance copywriter, my writing skills have helped many corporates out of a […]

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  • The Human Face of Copywriting

    How do you make your copywriting human? What’s the secret to generating engagement with your readers? Are there any shortcuts that work? Well, here are the answers to those questions and more… This download is my gift to you. To get your content singing the right tune, call Sally Ormond on +44(0)1449 779605 today.

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  • How Freelance Copywriters Get the Best from Their Interviewees

    A big part of the freelancer copywriter’s workload is research. That could mean hours scouring the Internet, reading journals and magazines, or interviewing subject matter experts.  It’s the last one, the interview, I want to concentrate on here.  A subject matter expert is precisely what it says on the tin – an expert. That makes […]

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  • Copywriting By Marketing Agency vs Freelance Copywriter

    Whom do you get to do your copywriting? – The marketing agency that does your design and web work, or do you find yourself a professional freelance copywriter? Let’s look at them in detail. Copywriting by marketing agency On the face of it, you may think that getting all your marketing work done under one […]

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  • Why Corporates Benefit From Working With Copywriters

    The relationship between corporates and copywriters is long established. Specialist writers don’t come cheap, and often they are not needed on a full-time basis. That’s why partnering with a freelance copywriter works so well in the corporate world. Here’s post I wrote a while ago (updated) to illustrate this point. Corporates and Copywriters – why […]

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