• Creating a Cracking Copywriting Brief

    In this article I want to talk about the copywriting brief: the holy grail of any copywriting project. You are looking for a copywriter to create your content because: You don’t have the time You don’t have the skills or knowledge to write effectively for the web You want a professional website in looks and […]

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  • Copywriting is All About Getting Your Priorities Right

    One of the biggest issues I encounter in the marketing world is clients’ lack of clarity about their priorities. Or, to be precise, they think they know what they are, but they’re wrong. Let me explain. When meeting with a copywriting client for the first time, I spend a lot of time chatting about their […]

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  • Copywriting Case Study – Making Over an Expertise Portal

      This copywriting case study showcases what a copywriter does. It is one of those disciplines that cover a multitude of areas. It could be website copy, newsletter content, email marketing, scripts, white papers, reports, product descriptions, social media, internal communications, articles, blogs and case studies (to name just a few). To give an insight […]

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  • Before You Ask, Yes, I Can Write Like That (Tone of Voice)

      Tone of voice is everything when it comes to your marketing copywriting. It reflects your brand, it reflects your audience, and it reflects your product or service. You know what you’re looking for. You’ve approached several copywriters, and the samples they provide aren’t in the exact tone that you’re looking for. Guess what? They […]

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  • Your Email Marketing isn’t Working and Here’s Why

    It’s been a while since I last wrote about email marketing but judging by the number of unsolicited emails I’ve been receiving over the last month or so, it’s time to address the elephant in the room. Cold email marketing is a contentious subject. Yes, you need to let people know you’re out there, but […]

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  • The Gender Pronoun Conundrum

    Gender Pronoun   Now, regular readers of my blog know they find all manner of information addressing various copywriting and marketing issues. This post is different. Inspired by a single line in the email signature of a client, I will delve into the depths of gender pronouns and their place in business relationships.   Before […]

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  • Mail Butler – Making Apple Mail That Little Bit Better

      Not my usual type of post, but every now and then I come across a product that I can’t believe I managed to live without for so long. And when I do, I just have to tell people about it. I’ve been an Apple user for about 5 years. I love my iMac, but […]

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  • Dealing With Imposter Syndrome

    Very few of us are naturally confident when it comes to meeting new people. Add to that the pressure of it being a business meeting with a potential new contract in the balance, and most us would rather opt for root canal surgery. When it comes to marketing your own business, the responsibility for meetings […]

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  • How to Create a Press Release That Gets Noticed

    Once upon a time, after writing your press release, you’d send it out to a few local newspapers or magazines. The fate of it was then entirely in their hands. Today, you can send your press release out to numerous online services, re-post it on news websites, add it to your blog or use it […]

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  • Make Your Web Writing Interesting

        Once upon a time if you wanted to research a subject you had to go to the library and scour numerous reference books for the information you needed. Today, you just have to Google it. So how long will it be before the humble books is consigned to the history web pages of […]

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