Yes, newsletters can be created in 5 minutes (or less). To show you how I’ve written this post, it will take much less than five minutes to read.
Newsletters are still one of the best ways to stay in contact with your customers.
However, I am the first to admit to having an unsubscribe session every now and then. This is mainly because, after buying a product, I don’t want to hear about the offers that I could have had (isn’t it annoying when companies send you discount codes after you’ve bought something?).
What happens if you’re a service company? Again, newsletters are an excellent way to keep in touch with customers, but only if they add value. Otherwise, they’ll join me in an unsubscribe sesh.
Do your newsletters add value?
Many companies abandon their newsletter production after a few months because they feel they’ve ‘run out of things to say’ or because they don’t have regular offers.
Believe it or not, your readers won’t expect constant offers – to me, that’s a sign of desperation. They want news, advice, and information that’s useful to them in their daily business.
So, how do you do that?
The answer could be easier than you think.
Do you publish articles on your website?
Most companies – large and small – will have a blog or news section on their website that’s populated with articles, opinion pieces, thought leadership, and other interesting bits and bobs.
Even if you offer an RSS feed, not all your customers will subscribe to it. That means there could be an awful lot of superb information that you’ve lovingly created being ignored.
How can you boost its readership?
The answer is your newsletter.
Use your newsletter as a megaphone
What if I told you that all you have to do for each issue of your newsletter is create an opening and closing paragraph?
The easiest way to create your newsletter is to use your articles.
All you have to do is introduce them. You could insert the first few lines to tempt the reader and then insert a call to action linked to the post on your website.
You could do this for a couple of articles and then add an additional tip or news about your business.
The result is a newsletter that isn’t ridiculously long, contains valuable information and drives visitors back to your website.
I told you it was easy.
Of course, that means having a continuous flow of original content on your website. A professional copywriter (me, me!) can help you with that.
If you don’t even have 5 minutes to spare in which to create your newsletter, I know a copywriter who does – Sally Ormond, Briar Copywriting.