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What Would Copywriting Look Like if Mark Zuckerberg Was in Charge?
You’ve seen the headlines. Mark Zuckerberg is currently scrapping fact-checkers (only in the US) on Facebook, Instagram, and Threads and replacing them with community notes. Why? He wants to reduce the amount of censorship on the platforms and prioritise free speech. The main fear is that this will lead to more false and misleading […]
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Sell Through Empowerment, Not Fear
The words you use in your marketing are incredibly powerful. However, you must use that power wisely. One poorly chosen phrase could see your readers running for the hills, so you must carefully review your marketing message before unleashing it on the world. The idea is to communicate your product’s benefits and position it […]
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Positive Copywriting: Goodbye Pain, Hello Aspiration
What is positive copywriting? Before I answer that, it’s worth remembering that the essential elements of the art of copywriting (yes, it is an art) remain the same. However, the way they are employed constantly evolves. As an example, let’s look at the pain theory. It wasn’t that long ago that it was believed […]
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Corporates, Don’t Underestimate the Value of a Microbusiness (Freelancer)
Since this article was last published a few years ago, I decided it was time to air it again. Every business has budget constraints. But what gives? Nine times out of ten, it’s marketing, particularly skilled copywriting. Writing is writing, right? Wrong. The way your words represent your business is essential to its success. Not […]
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Copywriting Proposal – How to Get Down on One Knee Effectively
Over the past few weeks, I’ve written extensively about why you should use a copywriter rather than AI for your content marketing. So, I decided that today, I would write about how you should go about creating the perfect copywriting proposal. All too often, companies only look for a copywriter when all else has […]
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Hire a Freelance Copywriter to Beat the NIC Hike and See Your Business Soar to New Heights
A freelance copywriter and National Insurance are not usually bedfellows when it comes to articles on my website, but I feel the urge to splurge. Chancellor Rachel Reeves and the Labour posse have sucker-punched businesses – twice. Very hard. By increasing the National Insurance rate and reducing the threshold at which employers start […]
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Is AI Content Killing Your Brand Reputation?
Brand reputation is vital. The number one content trend for 2024 is human, authentic content and yet that is the one thing consumers say they don’t see enough of. And yet 60% of marketers who incorporate generative AI into their content creation process worry it will harm their brand’s reputation. What connects your audience […]
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AI-generated Content is NOT Original Content
To some, AI-generated content appears to be the answer to their content marketing prayers. But stop. Before you take your copywriter’s number off speed dial, there are a few things you need to know about AI-generated copy and what it could mean for your business. Google loves original content Google is constantly changing its […]
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How Creative is Your Copywriting?
If your content isn’t creative, it’s not worth bothering with. How can you make it creative? I hear you ask. The answer is simple: write it the old-fashioned way—without the aid of AI. The ‘Godfather of AI’, Geoffrey Hinton, may well have won the Nobel Prize in Physics, but even he is said to […]
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How to Create Newsletters in 5 Minutes Flat
Yes, newsletters can be created in 5 minutes (or less). To show you how I’ve written this post, it will take much less than five minutes to read. Newsletters are still one of the best ways to stay in contact with your customers. However, I am the first to admit to having an unsubscribe session […]
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