How to Get Your Facebook Fans to Visit Your Website

May 1^st 2012 Sally Ormond facebook, marketing tips, online marketing, search engine optimisation, seo strategies, social media marketing

For those of you who are still not convinced about having your business on Facebook, take a look at a few of these stats that show the levels of engagement with customers you could be enjoying:

Worldwide, 175 million people log onto Facebook every day
66% of comments on company pages are from consumers (34% are from other businesses)
35% of consumer comments on company Facebook pages are compliments
8% of consumer comments on company Facebook pages are complaints
17% of company responses to consumer comments call consumers by name
15% of company responses to consumer comments invite further conversation
89% of consumer replies on company Facebook pages go unanswered

Stats from Socially Awkward Media

Having a business page on Facebook makes sense as it’s where your customers hang out. So, if you want to engage with them, you’ve got to join the club.

But having a successful Facebook page is one thing, but how do you encourage your fans to visit your website?

How to get your fans to your website

A lot of businesses are obsessed by how many fans they have; they treat is as a populatrity contest.

But what good are thousands of fans if you’re not interacting with them and not encouraging them to visit your main website?

Ben Pickering’s post in SocialMediaExaminer.com takes a look at this issue and suggests the following 5 tips for driving Facebook fans back to your website:

Use of tabs
Sharing blog posts and articles
Using teaser content
Running contests on your brand website
Special offers on your brand website

Each of these tips will not only actively encourage your fans to visit your main website through various calls to action, but they also add value to your Facebook page.

By providing a ‘two way street’ like this, you win because you get more traffic and your fans/customers win because they get a higher level of interation with you.