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META Description and Why You Should Bother with It
META description The META description exists to describe your page. It’s the bit that comes up underneath the URL in the search results. You only get a maximum of 160 characters, so it’s essential to make sure you advertise your web page (whether it be a page on your website or a blog) to content […]
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Brochure Copywriting is Here to Stay
brochure copywriting Think Marketing. Think Brochures. brochure copywriting brochure copywriting With more and more companies turning to online marketing and advertising, is there still a place for the humble brochure within your marketing armoury? Local search and SEO are massive today, and many businesses are (quite rightly) investing heavily in these areas. After all, […]
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There’s a Blooper In Your Email Marketing – What Do You Do?
email marketing Email marketing isn’t something I’ve written about for a while, so I decided to give this little gem another airing. No one is perfect (not even you). How often have you received an email from a company only to get another a few minutes later because they made a mistake in the […]
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Why Copywriters Are Really Just Annoying Kids At Heart
Copywriting and the Power of Why why When copywriting, the power of why is a wonderful thing. This is an article I wrote a few years ago about this very subject. I think it deserves another airing. Copywriters are just like annoying kids. Why? Exactly. Huh? OK, let me go back to the beginning. […]
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Benefits Copywriting Not Political Copywriting
benefits copywriting Why no MP will ever make an award-winning copywriter Copywriting is about benefits, pure and simple. That’s why there isn’t a politician anywhere in the world that could cut it as a copywriter. Why? Let me as you this – are you as fed up as I am of their constant wrangling? […]
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How to Make Your Copywriting Project Smooth Sailing
copywriting project You’re overworked and underpaid – aren’t we all? Just as you thought you were about to see the bottom of your in-tray for the first time in months, your boss dumps another load of work on you. As he walks away, he mutters… ‘Oh, by the way, we need the annual report […]
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Know Your Customer Also Applies To Your Copywriting Audience
know your customer KYC (know your customer) guidelines in the world of finance help banks and other institutions verify the identity, suitability, and risks involved in maintaining a business relationship. In other words, it prevents businesses from being used by criminal elements for money laundering. So how does KYC help in the world of […]
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Meta Descriptions, Are They Still Important?
meta descriptions Is there any point in adding a meta description to your web pages and blogs? After all, Google ignores and rewrites meta descriptions over 70% of the time for pages on the first page of the search results. The simple answer is yes. The meta description tag draws the reader in from the […]
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Content Marketing – How to Keep the Good Times Rolling
content marketing Content marketing is probably the most crucial element in your marketing strategy. You start out guns blazing. Your team is overflowing with ideas. The first few months see your team writing article after article. Then something happens. Before you realise it, the ideas have stopped coming. Your teams have exhausted every avenue […]
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Authentic Copywriting – The Importance of Being You
Authentic copywriting Your copywriting (i.e., the content you use to promote your business) must be as original as you. There is only one you; it’s what makes you stand out from everyone else. Therefore, your copy must also be different. The problem is, when starting out on the web, the first thing you do […]
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