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A Quick Eight-step Guide to Help You Optimise Your Web Copy
[This article was first published in 2010. It’s been updated and adapted to help you achieve online greatness in 2020 and beyond,] Search engine optimisation never stands still. To remain in the game, you have to keep an eye out for the latest tips and ‘how tos’. Some things never change, such as identifying your keywords, […]
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Top 3 Secrets to Email Marketing Conversion
[This blog was first written in 2010 and revised for today’s situation, namely the lockdown during the COVID-19 pandemic.] The face of business has changed. COVID-19 has forced us all to re-evaluate how we do things, especially in a business context. During this period of lockdown, keeping in touch with your customers is essential. It’s […]
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How To Make Sure Your Content Hits The Spot
Now you’ve decided to get cracking on your content marketing campaign, how’s it going? After a brainstorming session with your team, you have come up with a list of topics you want to write about. Stop right there. Before you sit down and waste many hours writing, you’ve entirely missed the point of content marketing. […]
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For Whom Are You Writing Your Content: Understanding Your Audience
Today, I’m digging an article out from the archives. With most businesses on hold, now’s a good time to review your content strategy. Have you noticed that it’s not working as you expected? If so, it’s probably down to the fact that you’ve forgotten who you’re creating the content for. Every word you write – […]
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COVID-19: Business Catastrophe or Business Opportunity?
The end of the world is here. At least that’s what it sounds like according to media reports. Yes, we are in unprecedented times (yet another phrase that’s become a cliché), but rather than seeing this period in our history as a time of disaster, it should be seen as an opportunity. In terms of […]
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A Copywriter’s Open Letter To Clients Everywhere
Dear Client, I felt yesterday’s meeting was very positive, and I loved your enthusiasm for doing things differently. As discussed, when it comes to making an impact, being brave and using an approach that is the opposite to your competitors’ will catch the eye of potential clients. It’s like I said if a company is […]
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Freelancers Are the Nimble Fish That Keep Your Business Running
Freelance workers keep businesses going – FACT. We are the unsung heroes who are ready to help out in times of need – whether due to an influx of work or to deliver specialist knowledge. I am one of those heroes. As a freelance copywriter, my writing skills have helped many corporates out of a […]
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One Way Your Company Can Become A Great Place to Work
It’s pleasing to see how many companies are striving to be a great place to work. Many things need to happen to achieve that status. Many of which are far beyond the remit of a copywriter like myself. However, there is a way your copywriter (or me if you don’t have one) can help you […]
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Sheep Make The Worst Marketers and Writers
It’s time to forget about being one of the crowd. All through your school days being different was tantamount to social suicide. However, you’re in business now, and things are very different. Being the same as everyone else is the last thing you want. It’s time to become the stripy elephant Here’s a scenario for […]
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Copywriting: Kirstie Allsopp Leads The Way
This blog is an oldie but a goody. Sally Ormond takes a look at the world of copywriting and why we could all learn a thing or two from Kirstie Allsopp. If you’re looking for a new home, there’s no one better than Kirstie Allsopp to help you find it. As a fan of Location, Location, Location,I […]
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