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Copywriting: Kirstie Allsopp Leads The Way
This blog is an oldie but a goody. Sally Ormond takes a look at the world of copywriting and why we could all learn a thing or two from Kirstie Allsopp. If you’re looking for a new home, there’s no one better than Kirstie Allsopp to help you find it. As a fan of Location, Location, Location,I […]
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Has ‘technology’ Had Its Day?
Sally Ormond of Briar Copywriting Ltd, discusses the current trend in the overuse of the term ‘technology’ in marketing and poses the question, is this term now going to become a cliché? Far from yearning for a return to the Dark Ages, when I say ‘technology’, I’m not referring to technologyin its physical form. Instead, I […]
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Why Every Business Needs a Copywriter
Whether you’re a one-person band, an SME or a corporate giant with a marketing department, you still need a copywriter on hand to help you with your content. Why? Your people are great; there’s no getting away from that. However, the chances of one of them being a superb copywriter who’s spent hours honing their […]
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We Need To Talk About Email Marketing
Email marketing is a subject that I have covered a lot in the past. However, my words of wisdom appear to have fallen on deaf ears. Over the past few weeks, I have received a barrage of terrible emails from companies I’ve never heard of before. Apart from that being a clear breach of GDPR, it’s […]
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The Perfect Press Release Template
Press releases are still relevant to your marketing. All too often, they are used as marketing tools rather than a news outlet. Below is a template I have created to guide you through your press release creation. When adding your content always think NEWS, never marketing. It’s not a sales vessel; it’s a tool to […]
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The Human Face of Copywriting
How do you make your copywriting human? What’s the secret to generating engagement with your readers? Are there any shortcuts that work? Well, here are the answers to those questions and more… This download is my gift to you. To get your content singing the right tune, call Sally Ormond on +44(0)1449 779605 today.
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The Copywriter – Corporate Relationship and Why It’s a Match Made in Heaven
Since starting my copywriting business (many moons ago), my client base has shifted from mainly SMEs to large corporate clients. As a result, the type of work I do has also changed. As a freelancer, there is no way I could take on the critical marketing role in a corporate. In fact, most will farm […]
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SEO Copywriting Has Changed Not Died
For many years now, businesses have turned to their trusted copywriterto create their website copy. Why? Because they knew that the way their content was written would have an effect on their search rankings, in other words, they needed SEO copywriting. Now for me ‘traditional’ (i.e. bad) SEO copywriting is no more, especially in light of Google’s […]
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How To Get Your Website Converting Visitors Into Sales
This week, I’m bringing you a blast from the past. I wrote this blog many moons ago, but it’s still highly relevant today. It’s all about how to get your website converting visitors to buyers. Now, don’t think that by following these tips you’ll get a 100% conversion rate – that simply won’t happen. But, […]
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Direct Mail Sales Letters Rock (if you get them right)
In my previous two posts, I started looking at whether email marketing has had its day, and then how to create effective emails if you decide to market your business that way. This time around I want to look at direct mail (the sales letter). My first post looked at why a physical sales letter […]
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