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How to Make Your Business Stand Out
Pick me! Pick me! People don’t talk anymore. The traditional High Street is long gone. Customers no longer get to see who they’re buying from in person. All interaction is done online, through chatbots or social media. Because every business appears to be jumping on this virtual bandwagon, it’s becoming harder and harder to differentiate […]
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Don’t Let Your Subject Matter Experts Write Your Content
It’s time to revisit the old copywriter vs subject matter experts conundrum once again. Subject matter experts are worth their weight in gold. Without them, companies wouldn’t be able to function. They are the unsung heroes and heroines who have dedicated their lives to understanding concepts that most of us find difficult to grasp. It […]
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Using HI to Build Trust in Your Website (and marcomms)
The number one aim of your website is to build trust. According to PWC, 91% of customers say they would buy from a company they trust, and of those, 14% said they would buy significantly more. That’s why I, as a copywriter, am constantly harping on about the importance of using your content to […]
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Newsletters Should be Interesting Not Snooze-worthy
Newsletters. A fantastic way to stay in touch with your customers. But how can you make them interesting enough to stop them from unsubscribing? Read on to discover how you can have them sitting on the edge of their chairs, waiting for your next instalment to land in their inbox. Remember to be timely Try […]
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Video Scripts – Learn from a Copywriter who can write
Video scripts are part of the remit of a copywriter. You may not have realised that. You see, although the video is visual, the script needs words. When you need words, you need a copywriter. Videos can be an excellent tool for drawing attention to a new product. An explainer video can also boost customer […]
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In a World of Fakes, Be Different: Re Real and Forget AI Content
AI content. Deep fakes. Nothing is as it appears today. Magazines are regularly being hauled over the coals for airbrushing photos of celebrities to the point that their mothers would struggle to recognise them. Photo-enhancing apps mean regular people (like you and me) can now retouch photos before uploading them to Facebook […]
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Freelance Copywriter vs Agency Content
Freelance copywriter or agency-written content: those are your two choices if you decide not to write your content in-house. But which is the best? Join me as I take a quick look at both options to help you decide. Freelance copywriter Your freelance copywriter is an expert in the written word. Writing and creating original […]
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Your Articles Are Flatlining: How to Bring Your Blog Back to Life
No one is engaging with your articles. You religiously post items every week from your subject matter experts (SMEs), but readers are scarcer than hens’ teeth. The topics you cover are what your reader wants to read, but they’re snubbing you, and your blog is on the verge of extinction. What are you doing wrong? […]
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A Plea From a Copywriter – Stop Ghosting Freelancers
Ghosting freelancers: I want to take a few minutes to talk about this. Trust me, having worked as a freelancer for more years than I’d care to admit; ghosting is the second most annoying thing I have to deal with (non-paying clients are at the top). It’s well known that freelance […]
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Creating a Cracking Copywriting Brief
In this article I want to talk about the copywriting brief: the holy grail of any copywriting project. You are looking for a copywriter to create your content because: You don’t have the time You don’t have the skills or knowledge to write effectively for the web You want a professional website in looks and […]
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