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Your Content Must Concentrate On Benefits and Strengths, Not Your Competitors’ Weaknesses
Focusing your content on the benefits your product or service offer is something I’ve covered in the past so I won’t go over ground. However, if you want a memory refresher on this topic, you can ready about why you should focus on benefits here. Now that one’s out the way, let’s look at why you […]
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Video Drop-Offs And How To Reduce Them
Video marketing is as relevant as ever. It can differentiate you from your competitors. It will create an engaging platform from which you can sell the benefits of your product or service. However, it’s vital it doesn’t bore the pants of your audience. Below is a post I wrote a few years ago about how […]
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How To Write For Your Market
Before you sit down and start writing, how much thought have you given to the people who will be reading your content? Hopefully, a lot. The way you write will have a huge impact on how well it’s received and how effective it is. Using the right tone, vocabulary, and style will decide whether your […]
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How To Give Your Sales A Boost
Every business owner wants to sell more. You’ll expect me to bang on about the importance of your content and how that is the only thing you need to boost your sales. If I did, you’d think it was a load of BS in an attempt to gain new clients. That’s why I’m not going […]
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How To Keep Your Copy Tight
Most people (yes, including you) think that writing copy sounds easy. After all, you’ve been writing practically your whole life. All copywriting is, is creating content that markets your business. What’s the point in spending a load of money on a professional copywriting when you can do the job just as well yourself? The problem […]
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Why Calls To Action Are Vital
I was taking a look back through some of my old blog posts the other day and came across this one. The good old call to action is often overlooked. Some don’t want to use them for fear of coming across too ‘salesey.’ But that’s nonsense. If you don’t include a call to action how […]
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Blogging Is Not A Waste Of Time
Business people often fall into one of two categories when it comes to blogging. Those who believe it is a complete waste of time and effort, and those who see its value as marketing tool. It’s very much a Marmite matter. The anti-bloggers often believe you get a far better return for your time if […]
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Copywriting Heros
Now and then we get to meet our heroes. Many people say you shouldn’t because it could burst the bubble you’ve created around them. I managed to do just that a few years ago. There are many excellent copywriters out there. My inspiration and mentor comes in the form of Andy Maslen. He kindly did […]
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Scrooge Sucked At Marketing. Don’t Be Like Scrooge
Marketing needs money. Scrooge didn’t like parting with money, hence his marketing sucked. You have a choice: you can be like Scrooge, or if your business is important to you, you can splash the cash (in a responsible way). That might sound like a daft question, but I feel it has to be asked. Why? […]
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How To Create A Winning Offer
Let’s face it, you can have the hottest copy this side of the sun, but if your offer is crap no one will buy. It’s easy to blame a lack of sales on your writer, designer, the time of year, phase of the moon, or another variable. However, it’s more likely to come down to […]
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