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Are You A Leader Or A Bully?
Leadership isn’t something I usually talk about on my blog, but I believe it’s an important thing to address. After all, you can have the best marketing strategy known to man pulling in a shed load of clients, but if your team are not pulling together, your business will fall apart. In that sense, a […]
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Why Copywriting Matters (Without The BS)
Copywriting matters because… Come on don’t roll your eyes like that. This isn’t going to be one of those lengthy posts that harps on about the fact that copywriting is an art form. Alternatively, that only a few chosen people can harness the ancient energy of the wordsmith to conjure the magic hidden within everyday […]
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Take Responsibility For Your Marketing Strategy
If you’re lucky enough to have enough of a budget to secure professional help for your marketing, it doesn’t mean you can pass the buck when things go wrong. Of course, I’m not referring to those of you that employ a marketing agency to run that side of things for you. This post is aimed […]
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The Whole Point Of Your Website Copy Is To Sell Your Business
The title of this blog looks ridiculous. You know what your web copy has to do, so why on earth am I writing a blog post about it? I’m going to share an archived post with you that addresses this exact point. The reason being, because many companies are still missing the point when it comes […]
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Why A Copywriting Budget Is A Must
Copywriting is at the heart of all businesses. Every business, regardless of its size and sector, needs content. It needs website copy, newsletter content, brochure copy, case studies, reports, white papers, video scripts – I could go on. You could write it yourself, or you could do the smart thing and hire yourself a professional […]
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Do You Need A Freelance Copywriter?
Your company needs loads of copy. Whether it’s updating your website content, creating newsletters, writing internal communications, pulling together case studies, creating white papers and reports, or keeping your blog fed, the demand is constant. Not only does it take an inordinate about of time to generate said content, but it also requires a lot […]
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Why I Won’t Be Writing A Book On Copywriting
After spending over a decade writing content for clients around the world and mentoring aspiring copywriters, I’m often asked why I haven’t written a book. It’s true that I have oodles of experience and could happily talk about all aspects of content creation until the cows come home. However, countless people have already done that. […]
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Content Without A Strategy Is Just Words
Creating compelling, high-quality content is essential for the online visibility of your business. It’s great to have a stack of original articles to drip feed to your audience. However, they are just a pile of carefully chosen words if you don’t have a content strategy. What is a content strategy? Before you develop your content […]
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Your Emails Are Offending Potential Customers
When GDPR arrived, it should have signalled the end of unsolicited emails, or at least that’s what I thought. Judging by the ones I receive on a daily basis, this isn’t the case because a vast number of companies are still sending emails to recipients who have not opted in to receive their messages. Therefore […]
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Why Does Professional Copywriting Cost So Much?
I don’t think professional copywriting is expensive. But I would say that, wouldn’t I? Many see it as an optional extra to their business’s marketing strategy, but it’s essential. I think the problem most people have is that writing is something everyone can do. But that doesn’t mean you can write commercially. Several years ago, […]
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