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Do You Have A Content Marketing Strategy?
Is a content marketing strategy essential? After all, isn’t it just a case of publishing blogs now and then and pushing your products and stuff out through social media? Oh boy, if that’s what you think, no wonder your content marketing is falling flat on its face. Every business needs a strategy behind its […]
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Why You Need A Tone Of Voice Guide And How To Create One
In the online digital world, your tone of voice is what sets you apart from your competitors. That’s why paying attention to the way you communicate (and keeping it consistent) is vital. If you’re unsure of what tone of voice means, basically it’s how you use language, the style you choose (i.e., professional, natural, […]
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Why It’s A Bad Idea To Write Your Content In-house
Times are tough and you need to keep your costs down, I get that. But it’s important not to lose sight of the bigger picture while you’re finding ways to trim your spending. If you’ve used a copywriter in the past, you may decide bringing content production in-house will save you money. However, the opposite […]
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The Benefit of Print Newsletters Over Email Newsletters
I get it, everything is going digital so it makes sense to send your newsletters by email. It’s fast and cheap, especially if you have a whopping database (that is of course GRDP compliant). But what happens if you’re a small company with a limited database of a few hundred people? If that’s the […]
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Your Blogging Will Improve With Time
Like a fine wine, your blogging technique will improve with time. Too many people expect to get it right first time, and when the magic doesn’t happen instantly (i.e., your website is inundated by thousands of new visitors hungry for your words of wisdom), they give up. The thing is, you’re unlikely to be […]
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Proofreading – How To Do It Well
It’s been a while since I touched on the subject of proofreading, so here’s an article from the archives giving a foolproof guide to one of the most critical aspects of copywriting. A Fool Proof Guide to Proofreading Before I launch into this subject, I want to say two things: you are human; […]
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Move Over E-Commerce, It’s Time For C-Commerce
No, I haven’t been at the gin. C-commerce is all about the connected experience. Your customers no longer want the crude and clunky online sales experience they’ve been used to. Now they want the all singing all dancing smooth experience that places the customer right in the heart of everything. Let me explain. […]
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Copywriting Isn’t About Grammar
grammar Copywriting isn’t about grammar? Before you shoot me down in flames, hear me out. I know some reading this won’t agree with me. For many, grammar comes before everything else; it’s the most important aspect of written communications; it’s what keeps the English language alive. The thing is, when it comes to copywriting, […]
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Why The Marketing Piggy Didn’t Go Weeeee All The Way Home
Once upon a time, there was an in-house writer who was tasked with writing the content for the new company website. The writer was quite nervous about this because he hadn’t done anything like it before. Gingerly, he knocked on his boss’s door to ask for advice. “You know what we do,” was the […]
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Why Your Marketing Should Be About The Why And Not The What
The vast majority of business write website copy that focuses on what they do. They believe that’s what people want to know. After all, when someone lands on a website, they want to know they’re in the right place, so it makes sense to kick things off with: “We are the market leaders in […]
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