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Corporates And Copywriters – Why It’s A Match Made In Heaven
Corporates need content but usually, don’t have the human resources (or specific skills) to keep up with demand. Copywriters have both the skills and capacity to create content. Budgets are being squeezed; you’re working on a skeleton staff and yet productivity targets are rising. Something’s got to give. Either your sanity, budget, or customer […]
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Do You Know Who Your Audience Is?
How to write content your readers will love One of the most common mistakes I see in marketing content is an apparent disregard for who is going to read it. Companies know they have to sell to their customers. They even know the type of person who makes up their ideal audience. And yet […]
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Ghostwriting Is The Easiest Way To Get Your Business Book Written
“Everyone has a book inside of them – but it doesn’t do any good until you pry it out.” – Jodi Picoult In an article in Forbes, it was reported that Mike Schultz (Wellesley Hill Group, of Framingham, Mass), surveyed 200 business-book authors. He stated that: “The vast majority of the authors we […]
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Why Your Website’s Content Is Hurting Your Business
Derek’s got a problem. He’s been a painter and decorator for over a decade. Most of his work comes from word of mouth, but with more and more people asking to see work he’s done, or hear from satisfied customers, he’s decided it’s time to get with it and get a website. Not one […]
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Copywriting Done In-house Can Be Unsanitary And Flamboyant
Hang on a minute; writing is writing, right? It doesn’t matter what format it takes – advertising, marketing, fiction, and academic – its just words on a page or screen. Oh boy – that’s the kind of idea that’s responsible for all the terrible sales copy out there. Why? Because everyone thinks they can […]
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How To Hire A Copywriter
Hiring a copywriter – or rather the right copywriter for you – can be a lengthy process. Not only do you want to be sure the person you’ve found has the right skills (i.e. is a professional copywriter rather than a content writer), you also have to be sure you can work with them. […]
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How To Write Your Home Page
Nine times out of ten, your Home Page will be the page the majority of your visitors land on. That’s why it’s so important to get it right. Before I ramble on, what do you think it should show? Details about your business? What you do? Stuff that goes on about your innovative approach, […]
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A Feature Is Not A Benefit
Not so long ago, I wrote a blog post about features and benefits. I was back on my soapbox again talking about the difference between features and benefits. Just to remind you: A feature is what something is A benefit is what something does So why am I writing about this again so soon? […]
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How To Write Natural Content
When it comes to copywriting and writing content in general, the only way to be is natural. That sentence sounds strange because surely writing is natural. You would think so, but something bizarre happens to people when they prepare to write their web copy, blogs, brochure content, emails etc. They lose the ability to […]
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What SEO Copywriting Is Not
Were you hoping to read a post about how to do SEO copywriting well? Prepare to be disappointed. Mind you, if you’re desperate to know about that, you can read about it in my earlier post: The Absolute Truth About SEO Copywriting. All I want to do here is create a short post that […]
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