-
Features and Benefits – Yet Another Review
Features and benefits are something I’ve looked at many times in the past. Why am I writing about them again? Simply because I am still seeing advertising and marketing materials that are missing the point completely. A while ago I wrote a blog post in which I stated: What are you really selling? Shall […]
Read more -
Why Writing Copy Is a Lot Like Cycling Up a Mountain
Having returned after a two week cycling holiday in Gran Canaria, I was reminded of a blog post I wrote four years ago after cycling in the Alps. For many, placing ‘cycling’ and ‘holiday’ in the same sentence might seem peculiar, but for me, they go together. Admittedly, having not ridden my bike for over […]
Read more -
Are Press Releases Still Relevant?
Is there still a place for press releases in the 21st century? Our high-tech environment means we can get news 24/7 anywhere and in whatever format we choose. So does that mean you’re wasting your time writing press releases? IMHO, I don’t think so provided you are using them to announce a real news […]
Read more -
Are Landing Pages Good For SEO?
Before I answer that, I want to talk a bit about landing pages and why you need them. Unlike a general website, a landing page focuses on one product or service and is targeted towards a specific user. They have three main aims: Encourage a visitor to click to go to another page Convince […]
Read more -
The Etiquette Of Typo Calling: Revisited
A while ago I wrote a blog about the etiquette of typo calling. At the time it was pretty well received, and after an incident yesterday, I felt compelled to share it again. What happened? I messed up. Yes, I hold my hands up and admit I let a glaring typo slip through the […]
Read more -
Are White Papers The Same As Marketing Brochures?
White papers and brochures are two very different animals. Let me explain why. But before I do let’s get one thing straight – white papers are not just for large corporations that do complicated stuff. White Papers are a marketing tool used to help potential customers resolve challenges they are facing. Hang on a […]
Read more -
Are Email Newsletters An Effective Marketing Tool?
Newsletters are a useful marketing tool but only if done right. They are a great way to keep in touch with your customers and add value to your relationship – if done well. OK, so how do you ‘do newsletters well?’ For starters, if you view them as purely an email sales letter, your […]
Read more -
What SEO Keywords Should I Use?
Yes! SEO keywords are still relevant (but anyone who mentions keyword density should be ignored). They tend to be viewed in one of two ways: with clarity of mind, or seen as a murky pool of uncertainty. There are some businesses where it’s obvious what they should be targeting (i.e. because it’s the product […]
Read more -
Blogging Inspiration [Infographic]
Blogging inspiration is a mystical beast that usually illudes you and then strikes at the most inopportune time. Coming up with that constant stream of ideas is a challenge for even the most prolific of writers. Imagine how hard it is for the humble business owner/content creator who is trying to generate interesting articles. […]
Read more -
Why Copywriters Make Great Listeners
“Most people do not listen with the intent to understand. They listen with the intent to reply.” – Stephen Covey A note to all copywriters out there – if you’re not prepared to listen, your copy will suck, big time. Active listening is a skill not everyone has mastered. A lot of ‘copywriters’ […]
Read more