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Make Your Blog Voice Unique
I get approached a lot by companies who, after reading my blog posts say: “I’ve been reading your blogs. I love the way you write and I’d love you to write blogs and articles for us too.” Wow, praise indeed. But I do have a slight issue with this. The way I write reflects […]
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Avoiding The Freelance Client Famine
On the face of it, freelancing is a no-brainer. You work the hours you choose, you get to decide who you work with, and there’s no boss to answer to. Sounds perfect. The problem is it’s not quite that easy. When you freelance there’s no sales team around you delivering work – you have […]
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Is There Such A Thing As A Single Global Marketing Voice?
No. I could stop this blog post here, but it probably needs a wee bit more of an explanation than a simple ‘no’. There are a lot of global companies out there. Some are vast, unwieldy multinationals; others are smaller concerns that just happen to have a global market for their products and services. […]
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Why Pain Trumps Features When It Comes To Copywriting
Selling shouldn’t be painful, but that doesn’t mean you can’t enhance your sell case with a little discomfort. When it comes to selling to your customers, it’s important to remember they must need your product or service before you can sell it to them. They are not going to wake up one morning, see […]
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Copywriting That Dares To Be Different Wins
As a business, it’s good to be the stripy elephant in the room. Why? Because you have to stand out. What’s the point in looking and sounding like every other business? You have to have something about you that makes you different to your competitors. Before you say, our customer service is second to […]
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What Do The GDPR Regulations Really Mean?
May 2018 sees the introduction of the new GDPR regulations. Do you understand what they mean to your business? While looking into this for my benefit, I came across this useful video from Hubspot that I wanted to share with you. Disclaimer: This video is not legal advice for your company to use in […]
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Stop Littering Your Copy With Playground Taunts
Why is it, when growing up, someone always has something bigger and better than you? Their toy is better, they’ve seen the latest age 18 release at the cinema (which, considering the fact you’re only 12 they obviously haven’t), and they went abroad on holiday while you went to Skegness. Not much fun is […]
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How To Make Your Marketing Stand Out When You Don’t Have An Obvious USP
You are advised continuously to promote your USP in all your marketing materials to make you stand out. OK, that makes sense. But what happens when you don’t have an obvious USP? Plus, what if you work in a less-than-glamorous industry (aka one that’s as boring as hell) in which you and your competitors […]
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The Copywriter’s Green Cross Code
If you’re a similar age to me and grew up in the UK, you’ll probably remember the government’s various public safety films that featured the likes of Tufty Fluffytail, ‘Charley says’, and the Green Cross Code Man (aka Dave Prowse who also played Darth Vader). Well, the copywriter’s green cross code is nothing like […]
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Don’t Make People Hunt For Your Content
You’re good. You know that. Your writing is spot on and full of golden nuggets. You write every post confident that people will flood your site to read it. The problem is a drought has hit; where there should be people clamouring for your wisdom, there is nothing, nada, zilch. It’s great that you […]
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