-
Why Haven’t The Principles of Copywriting Changed?
Internet marketing and all its associated skills change faster than a cheetah on roller skates (couldn’t find an image of that anywhere). New technologies force web designers to adopt new techniques. The search engines never stand still in their quest to deliver the perfect search experience. But there’s one thing that hasn’t changed at […]
Read more -
Creating Content – Who Are You Taking To?
Consumers are drowning in a flood of content. Everywhere you look, someone is writing an article about something or other. Some are great and well worth reading. Most are – well, not to put too finer point on it – crap. When I read some of the stuff out there, I can almost visualise […]
Read more -
Why I Keep Asking Why? The Tale of the Annoying Copywriter
Being a copywriter is a lot like being an annoying child. I have a favourite word – why? I ask it a lot, mainly when speaking with my clients. Why do they do what they do? Why did they make it that way? Why do their customers buy from them? Why does it make […]
Read more -
How Dell Changed The Face Of The Call to Action
If you don’t use a call to action in your marketing, it’s going to be as useful as a chocolate teapot. You might think that your customers are intelligent enough to know you want them to buy from you (or get in touch, sign up for your newsletter, etc.), but if you don’t tell them […]
Read more -
5 Ways to Stop Selling and Make An Impact
Do you want to know what’s turning off your customers? Your insistence on selling to them at every given opportunity. You might think that as a marketer that’s your job. Well, you’re wrong – at least not to overtly sell. This theory is backed up with some research carried out by Neilsen that identified […]
Read more -
6 Steps To Achieve The Perfect Body – Email Body
The world is obsessed with perfection. Regardless of the time of year, you are bombarded with news of the latest fads (in the exercise and diet world) that will allegedly help you achieve the perfect body. Despite the claims of it can be achieved with little effort on your part, you know it will […]
Read more -
This is Why You Shouldn’t Hire a Copywriter
Have I gone crazy? Quite possibly, but there are actually some circumstances when you shouldn’t hire a copywriter. Before I go into that, I just want to cover off what a copywriter is all about. In a nutshell, it’s my job to help you communicate more efficiently with your customers through writing. However, it […]
Read more -
Please, Please Read My Content
Do you get the feeling that you’re writing to an empty room? Despite spending hours crafting your blog posts, no one seems to be reading them. You’ve spent ages researching and compiling a list of topics as long as your arm that you know your audience will love, and yet they’re met with […]
Read more -
Content Marketing Strategy – Where Do You Start?
You need a content marketing strategy, but where do you start? Do you blog, write white papers, curate content? The one thing you’ll realise very early on is that some types of content take a lot of time and energy to create, whereas others can be done quickly. Some will generate a shed load […]
Read more -
Human Writer vs. The Machines
The growth of AI and other automation are threatening the human race – in particular, our jobs. Many believe this is a good thing as it will release people from mundane work and enable them to use their skills elsewhere within a business to drive growth. Bob Bly, in his recent post, ‘Is the […]
Read more