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Why Traffic Isn’t the Be All and End All of Your SEO Strategy
Websites and SEO (search engine optimisation) go hand in hand. Your design, navigation, coding, and content all combine (or should combine) to deliver a robust SEO strategy that attracts visitors to your website through search marketing. The problem is if that’s all you’re looking at (i.e. the number of visitors coming to your site) […]
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Blogging Hell – Generating Ideas
Every day, before I start client work, I try to write a blog. This has been my routine for the past ten years. Sometimes the ideas flow and, before I know it, another blog is scheduled for publication. On other days (like today) I have nothing, zilch, nada. I’ve been staring at my screen […]
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Why Aren’t People Reading Your Content?
The simple answer to that question is because it bores the pants off them. Harsh words, but very true. Yes, you may well have spent hours labouring over your article. I’m sure it is incredibly well researched and has been proofread within an inch of its life, but that still doesn’t mean it’s interesting. […]
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Why You Don’t Need to Use a Copywriter With Experience in Your Industry to Get Great Copy
Not only do you not need to use a copywriter who has experience in your industry to get great copy, but it’s also better if you don’t. Let me explain. If you were launching a brand new product to market and wanted the best field sales team possible, what would you look for in […]
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5 Essential Tips for Creating a Gripping Newsletter
The best way to find out if a career is right for you is to have a go. That’s why I recently agreed for a client’s daughter to shadow me for a day. At 17, she’s starting to think about life after education and wanted to learn more about copywriting and marketing. To get her […]
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When Is The Best Time To Send Your Emails?
Is there a best time to send emails? When is the worst time to send emails? A quick Google search will deliver umpteen results for articles that claim to give a definitive answer to these questions. The truth is, it depends. Your industry, audience, geographical reach, the temperament of the recipient, their workload etc., […]
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There is No Perfect Blog Length – FACT
‘What’s the perfect blog length?’ ‘You’ve only written 800 words, but I read something that said it should be at least 2500 words if it is to rank.” Sound familiar? I have always said the perfect blog length is the number of words it takes to demonstrate your knowledge, engage your reader and get […]
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Why Your Content Shouldn’t Be Like Your Competitors’
Before I launch into this particular post, I would just like to say that what I am about to talk about doesn’t happen very often. However, the fact that it happens at all compels me to write about it. What am I talking about? Copywriting briefs, or rather the lack of. The vast majority […]
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Never Underestimate the Comfort of Continuity
In the old days, you would market your business through adverts, direct mail or word of mouth. A recommendation would be enough for someone to seek you out to do business with you. Today, marketing is far more complex. Customers are more demanding and expect you to show them why they should spend their […]
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Why Your Sales Letters Aren’t Working
You would think that writing a letter would be easy. Ok, most of today’s communications are electronic, so the art of letter writing is on the wane, but the act of committing your thoughts to paper can’t be that hard, can it? Judging by a lot of the direct mail I get these days […]
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