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The Definition of Quality Content
In your business you use content everywhere: editorials, marketing, PR, SEO, social media, website copy, blog posts, brochures, email marketing, newsletters, white papers, video, blah, blah, blah. And yet many of you are still writing it in-house, using juniors with no marketing experience, or subject matter experts that know their onions but struggle to […]
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Is The Cloud Really Right For You?
Today I’m taking a break from writing about copywriting and marketing and instead, addressing an issue that all businesses should be aware of – the cons of cloud computing. You have to be in the cloud these days – at least that’s the message you’re always hearing. Anyone who’s anyone is using it. If […]
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The #1 Reason Why Your Website’s Not Converting Visitors Into Customers
How’s your website performing? I’m not talking about its load time or looks, but how many of your visitors go on to become customers – i.e. your conversion rate. There are a lot of websites out there that look pretty, have loads of content, even rank well, and yet they don’t convert visitors into […]
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Why Won’t People Open Your Emails?
Writing emails is easy, right? So email marketing must be a doddle. Mind you, getting people to open your emails isn’t such a doddle. The big problem is that the success of your email may be out of your hands. – it can all come down to how the recipient feels when it lands […]
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What Should You Be Writing About?
Search engine optimisation is the way to get your website noticed. You know that. But how do you generate the constant stream of high-quality content you need to attract links? Notice what I did there? I said that it is the content that must generate links. If you go out and (God forbid) buy […]
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Template Website – Yes or No?
If you’re starting up a business or looking to revamp your existing website, what will you go for – a custom build or a template? Cost is bound to be a significant factor in your decision, and a template design is probably going to be cheaper. But is it always the best choice? They’re […]
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A Quick Guide to Powerful Copywriting
Creating copy for your marketing that is interesting, relevant and that sells isn’t always as easy as it sounds. You must think about your audience, why you’re writing, what you want to achieve from it and that’s before you start looking at it from your customers perspective. The easiest way to explain how to […]
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These Are The 4 Things Your Website Visitors Want
What were your first thoughts when you were designing your website? Colours? Fonts? Gadgets and gizmos? Graphics and images? How cool should it look? Did your customers enter your thoughts at all during those initial stages? No? Ah, you could have a problem. Yes, yes, yes, I know your website should reflect your business, […]
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How To Spot a Copywriting Charlatan
You’ve heard of cowboy builders that give the rest of the industry a bad name, well all sectors them. The problem you have, as a consumer, is spotting them before you get burned. Looking at the world of marketing, and in particular copywriting, how can you be sure the person you’re hiring knows what […]
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Why You Should Never Tell a Copywriter How Long a Project Will Take
In my experience, most people think that copywriters base their pricing on how long it takes to create the required content. In practice, this is rarely the case. Over the years I’ve had numerous enquiries that ask for a piece of content – for argument’s sake, we’ll say a sales letter – which is […]
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