-
These Are The 4 Things Your Website Visitors Want
What were your first thoughts when you were designing your website? Colours? Fonts? Gadgets and gizmos? Graphics and images? How cool should it look? Did your customers enter your thoughts at all during those initial stages? No? Ah, you could have a problem. Yes, yes, yes, I know your website should reflect your business, […]
Read more -
How To Spot a Copywriting Charlatan
You’ve heard of cowboy builders that give the rest of the industry a bad name, well all sectors them. The problem you have, as a consumer, is spotting them before you get burned. Looking at the world of marketing, and in particular copywriting, how can you be sure the person you’re hiring knows what […]
Read more -
Why You Should Never Tell a Copywriter How Long a Project Will Take
In my experience, most people think that copywriters base their pricing on how long it takes to create the required content. In practice, this is rarely the case. Over the years I’ve had numerous enquiries that ask for a piece of content – for argument’s sake, we’ll say a sales letter – which is […]
Read more -
5 Ways to Write Better Blog Posts
Just because you blog doesn’t mean you have thousands of loyal followers hanging on your every word. Have you taken a look at how many comments you’ve been getting? Not many? OK, that doesn’t necessarily mean your blogs are weak, but it could be an indication that you’re not hitting the mark (when it […]
Read more -
How Are You Going To Write That Article?
Promotion is vital for your business and now and then you’ll be presented with a fantastic opportunity to get your name ‘out there’. How? By being invited to contribute an article to one of your industry’s leading titles (whether online resource or physical magazine). They give you some vague guidelines (usually word count) and […]
Read more -
How Do You Know if You’re Doing SEO Copywriting Right?
Do I think all SEO copywriting is bad? No. There is some terrible stuff out there, but that’s because someone who doesn’t know better has written it. SEO copywriting can be great content, so how do you know if you’re doing it right? The simple answer is this. Do you work from an SEO […]
Read more -
11 Common Blogging Mistakes
It’s so easy to get started blogging anyone can do it. All you need is a blog, a few ideas, a willingness to write great content and active social media channels to let people know what you’re writing about. You know it’s perfect for your website traffic, positioning yourself as an expert and boosting […]
Read more -
Copywriters Do More Than Write
If you thought that a copywriter only created content, you wouldn’t be alone. After all, that’s what the name of the profession suggests. Content, in all its forms (written, verbal, etc.) is vital for every business, which is why every company should use one. But their skills go beyond writing. Let me explain. Making […]
Read more -
A Cautionary Tale: Be Open-minded When Working With a Copywriter
Help! I need a copywriter. You decided it’s time to call in the experts. It can be a tough decision to make sometimes, especially because of the impact it will have on your costs. However, it’s important to focus on the long-term benefits. Let’s take content outsourcing as an example. By that, I don’t mean […]
Read more -
Off-page SEO Isn’t Just Link Building
In the words of Moz Blog: “Off-page SEO is the act of optimizing your brand’s online and offline footprint through the use of content, relationships, and links to create an optimal experience for prospects and search engine crawl bots. It typically leads to gradual increases in positive brand mentions, search rankings, traffic to your […]
Read more