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In-house or Outsourced? The Pros and Cons of Freelance Copywriting
In-house vs. out sourced is a debate that continues to rage and one that I am constantly battling against. A few months ago I did some work for a London based Fintech. They were looking for a new approach to their direct mail letters because their response rate wasn’t the greatest. The then CMO […]
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You Suck at Social Media
You jumped on the bandwagon. Your competitors dived into social media so you thought you’d better do the same. Without thinking you created a Facebook business page. Then you dabbled in Twitter, Instagram, and Google +. What did you do with them? You posted umpteen updates about your products, services and business. What happened? […]
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Creating Content – Looking Beyond the Mirror
The wheels of business need content to keep them turning. It can take several different forms: text, infographics, video, podcast, etc. Designed to connect with your audience, it’s what drives leads and, sometimes, closes sales. Or at least that’s what it should do. All too often it’s overlooked leaving you scratching your head. How […]
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Mobile Data Traffic Will Grow By 300% in 2017
TechCrunch estimates that mobile data traffic will grow by 300% in 2017. With smartphones and tablets replacing traditional PCs because of their ‘browse on the go’ advantages, it’s hardly surprising we’re about to see this kind of increase in wireless data consumption. That’s why mobile devices present a huge opportunity for marketers. Of course, […]
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What’s Wrong With Your Email Marketing?
How hard can it be to create an email marketing strategy? Judging by some of the stuff I get in my inbox, very hard. Creating emails should be the easiest thing in the world, and yet, time after time, they fall short of the mark. Before I get into the reasons why your email […]
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What Is Your Brand?
How much thought went into your brand when you started your business? Probably not a lot. I would imagine you decided what business you wanted to start, paid a web designer to out a small site together, spent hours/days/months (delete as appropriate) writing the content for said website and then…well, that was it. Along […]
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Corporate Brochures – The Perfect Formula
Far from being the dinosaur of marketing, the corporate brochure is still a vital part of any company’s marketing strategy. It’s a document that can be handed out at trade shows, or used as part of a direct mail campaign, but it will only be effective if it’s done right. Don’t give in to […]
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Help People Find Your Content
Content marketing is the way to go – you know that. The problem is many companies try it for a while, don’t see a massive influx of traffic or sales and then give up. Although they’ve been told time and time again about the importance of keeping their website fresh with great blogs and […]
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Finding the Right Copywriter For Your Project
Once you’ve made the decision to work with a professional copywriter, you the have to find the one that’s going to deliver the results you want. A quick Google search will show the vast number there are out there (and as with every service provider, they vary widely in experience and quality of work), […]
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Copywriting – What is a First Draft?
When working with a professional copywriter, the proposal you received would have mentioned the timescale for the production of the initial draft. What exactly is that? If you think that after giving your brief and information to your writer, she goes away and writes your content for you in about five minutes, think again. […]
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