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Great Copywriting Takes Longer Than You Think
Every copywriter comes across this problem. Practically every new client will take this stance when it comes to negotiating the fee for a piece of work. What is it? “It won’t take that long; you only need a day and a half to write that document.” Is that right? So, what you are you […]
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How to Diversify Your Supply Chain
As a corporate, your supply chain matters. You want to sure you have the best suppliers providing you with the best products and services at the best prices and service levels. Your tendering process isn’t the greatest (whose is?) making it tricky for smaller suppliers to get a look in. And that means you […]
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2017’s Top 10 Digital Marketing and Branding Trends [Infographic]
I do love a good infographic, and it’s always fun to find ones that predict what we as marketers are going to be facing in the coming months. As 2016 draws to a close (that will help you put this into context should you be reading this in the future), the following infographic from […]
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Is Your Content Meaningless?
Your challenge is to create fresh content for your website. It hasn’t been changed for a while, and as your business has moved on a bit, it’s time to revamp it, so it’s more relevant to your audience. It can’t be that hard, right? After all, you work in your business every day, talk […]
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Why Your Content Isn’t Working
You know your website needs content if it is to perform well. But you have an issue or two. Your writers are churning out the quantity, but not the quality and they hate creating something that’s search engine friendly (i.e. SEO content) because they think it looks spammy. There is an easy fix to […]
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I Don’t Have Time to Blog
The excuse most often used as to why you don’t blog is time, or rather the lack of it. Let’s face it, that’s not really the reason, is it? It’s more likely the thought of having to sit down and write the blog that sends shivers down your spine. It doesn’t take much to […]
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The is Why You Need a Second Pair of Hands
Earlier this month I wrote about why virtual relationships between copywriters and corporates work, an idea that I now want to expand on. Getting meetings with corporate clients can be like wading through treacle. Take this recent example as a case in point. It took a year to get in to see a potential […]
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What Is a Style Guide and Why Do You Need One?
One of the simple things that give your organisation credibility is your consistency of style. By style, I mean your written communications, marketing materials and visuals. It is basically a guide that defines the written brand of your business (your stylebook looks at company colours, logos etc.) that is used by anyone who creates or […]
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Why You Shouldn’t Get Hung Up on Word Count
My web page must contain 600 words. My blog posts have to be at least 1000 words in length. Enough already. Why are you so hung up about word count? If you look at websites that rank well in the search results, you’ll soon see there are no hard and fast rules when it […]
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The 5 Deadly Sins of Blogging
Once you get into the swing of it, blogging can be child’s play. When you’re starting out, it can be anything but that. Just like every new thing in life you try, you’re going to make mistakes when you first start to blog but don’t be put off. It’s all part of the valuable […]
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