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Marketing: The Power of You
What is the point of marketing your business? To draw in customers who want to buy your products and services, right? So if you know that, why are you driving them away? In my experience, most marketing materials are written from completely the wrong angle. Although they are supposed to attract buyers, they tend […]
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Corporate Blogs – Should Your Authors Get Bylines?
To byline or not to byline, that is the question. If you use external freelance writers to create content for your blog, they have probably agreed to write as your company and therefore wouldn’t expect a byline. However, if you use external experts to generate content for you, a byline should be included out […]
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Newsletters – How to Make an Impact in an Overcrowded Inbox
Newsletters provide a great opportunity for you to keep your relationship with your customers alive and kicking. They are relatively cheap to produce and easy to deliver – all it takes is the push of a button. But that means there’s a downside to them as well; everyone’s sending them, which means your customers’ inboxes […]
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Great Copywriting Takes Longer Than You Think
Every copywriter comes across this problem. Practically every new client will take this stance when it comes to negotiating the fee for a piece of work. What is it? “It won’t take that long; you only need a day and a half to write that document.” Is that right? So, what you are you […]
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How to Diversify Your Supply Chain
As a corporate, your supply chain matters. You want to sure you have the best suppliers providing you with the best products and services at the best prices and service levels. Your tendering process isn’t the greatest (whose is?) making it tricky for smaller suppliers to get a look in. And that means you […]
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2017’s Top 10 Digital Marketing and Branding Trends [Infographic]
I do love a good infographic, and it’s always fun to find ones that predict what we as marketers are going to be facing in the coming months. As 2016 draws to a close (that will help you put this into context should you be reading this in the future), the following infographic from […]
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Is Your Content Meaningless?
Your challenge is to create fresh content for your website. It hasn’t been changed for a while, and as your business has moved on a bit, it’s time to revamp it, so it’s more relevant to your audience. It can’t be that hard, right? After all, you work in your business every day, talk […]
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Why Your Content Isn’t Working
You know your website needs content if it is to perform well. But you have an issue or two. Your writers are churning out the quantity, but not the quality and they hate creating something that’s search engine friendly (i.e. SEO content) because they think it looks spammy. There is an easy fix to […]
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I Don’t Have Time to Blog
The excuse most often used as to why you don’t blog is time, or rather the lack of it. Let’s face it, that’s not really the reason, is it? It’s more likely the thought of having to sit down and write the blog that sends shivers down your spine. It doesn’t take much to […]
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The is Why You Need a Second Pair of Hands
Earlier this month I wrote about why virtual relationships between copywriters and corporates work, an idea that I now want to expand on. Getting meetings with corporate clients can be like wading through treacle. Take this recent example as a case in point. It took a year to get in to see a potential […]
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