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What Is a Style Guide and Why Do You Need One?
One of the simple things that give your organisation credibility is your consistency of style. By style, I mean your written communications, marketing materials and visuals. It is basically a guide that defines the written brand of your business (your stylebook looks at company colours, logos etc.) that is used by anyone who creates or […]
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Why You Shouldn’t Get Hung Up on Word Count
My web page must contain 600 words. My blog posts have to be at least 1000 words in length. Enough already. Why are you so hung up about word count? If you look at websites that rank well in the search results, you’ll soon see there are no hard and fast rules when it […]
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The 5 Deadly Sins of Blogging
Once you get into the swing of it, blogging can be child’s play. When you’re starting out, it can be anything but that. Just like every new thing in life you try, you’re going to make mistakes when you first start to blog but don’t be put off. It’s all part of the valuable […]
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Corporates and Copywriters – why a virtual relationship works
Every business needs content. Organisations everywhere are faced with an uphill struggle trying to keep up with demands for external marketing, internal communications, product launches, articles, white papers, copyediting needs…I could go on. This is especially true for large corporations. Years of streamlining have resulted in overworked staff who are constantly firefighting, desperately trying to […]
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Does Emotion Really Motivate People to Buy?
This article is very short and sweet. Ask any commercial copywriter and they’ll tell you the best way to get people to open their wallets and buy is by evoking emotion through your content. So, in answer to the title of this blog, yes, emotion does motivate people to buy. However, I’m not talking […]
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Freelance Work Drought – How to Deal With it
I’ve been working as a freelance copywriter since 2007. Over the years I’ve been relatively lucky and not had too many periods of ‘work drought’. That is a phenomenon that, as a freelancer, you will experience at some point during your career. When it does happen it’s not because you’ve suddenly become really bad […]
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Don’t Be Lazy. Write Your Own Content
No, I haven’t just committed business suicide, I’m just telling you a fact. Your audience demands content. They want to learn from you, but not just once in a blue moon – consistently. Yes, I’m talking about blogging. There are a lot of writers out there who will gladly produce your content for you […]
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Case Studies – How to Write Them [Infographic]
Following on from my last post that talked about testimonials and case studies, I came across this infographic on unbounce that I thought you would be interested in. If you’re going to write case studies, it’s important to make sure they tell the story you want to get across. This infographic gives you a […]
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Testimonials or Case Studies?
Testimonials or case studies? Which is best? Well, one thing’s certain, no one will believe a word you say without proof. It’s true. Your website content can be as compelling as you like, but if you don’t back up your claims in some way, no one is going to buy from you. The usual […]
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What is a Copywriter?
I was having a browse on the internet the other day and came across a blog post by dorisandbertie.com that made me smile. It wasn’t because it was exceptionally well written (although it is), it’s not because it was about the latest marketing revelation; no, it was because I found myself nodding and agreeing with every […]
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