-
Corporates and Copywriters – why a virtual relationship works
Every business needs content. Organisations everywhere are faced with an uphill struggle trying to keep up with demands for external marketing, internal communications, product launches, articles, white papers, copyediting needs…I could go on. This is especially true for large corporations. Years of streamlining have resulted in overworked staff who are constantly firefighting, desperately trying to […]
Read more -
Does Emotion Really Motivate People to Buy?
This article is very short and sweet. Ask any commercial copywriter and they’ll tell you the best way to get people to open their wallets and buy is by evoking emotion through your content. So, in answer to the title of this blog, yes, emotion does motivate people to buy. However, I’m not talking […]
Read more -
Freelance Work Drought – How to Deal With it
I’ve been working as a freelance copywriter since 2007. Over the years I’ve been relatively lucky and not had too many periods of ‘work drought’. That is a phenomenon that, as a freelancer, you will experience at some point during your career. When it does happen it’s not because you’ve suddenly become really bad […]
Read more -
Don’t Be Lazy. Write Your Own Content
No, I haven’t just committed business suicide, I’m just telling you a fact. Your audience demands content. They want to learn from you, but not just once in a blue moon – consistently. Yes, I’m talking about blogging. There are a lot of writers out there who will gladly produce your content for you […]
Read more -
Case Studies – How to Write Them [Infographic]
Following on from my last post that talked about testimonials and case studies, I came across this infographic on unbounce that I thought you would be interested in. If you’re going to write case studies, it’s important to make sure they tell the story you want to get across. This infographic gives you a […]
Read more -
Testimonials or Case Studies?
Testimonials or case studies? Which is best? Well, one thing’s certain, no one will believe a word you say without proof. It’s true. Your website content can be as compelling as you like, but if you don’t back up your claims in some way, no one is going to buy from you. The usual […]
Read more -
What is a Copywriter?
I was having a browse on the internet the other day and came across a blog post by dorisandbertie.com that made me smile. It wasn’t because it was exceptionally well written (although it is), it’s not because it was about the latest marketing revelation; no, it was because I found myself nodding and agreeing with every […]
Read more -
On-page SEO Optimisation – Infographic
Search engine optimisation is here to stay, so whether you love it or loathe it, you’ve got to understand it. When it comes to writing optimised copy, all you have to do is concentrate on creating natural, high-quality content that’s relevant to your readers. That’s it. No magic is required, just great writing. As […]
Read more -
How Involved Should You Be in Your Copywriting Project?
Your website is in dire need of a revamp. The new design is ready and now you’ve turned your attention to the content. The thought of writing it sends shivers down your spine, so you decide to commission a professional copywriter instead. After sending out a brief to your shortlist, all the quotes are in. […]
Read more -
Yes, Your Copywriting Project Does Need Research
Marketing budgets have never been tighter, I get that, but that doesn’t mean you should start to skimp on the important stuff. I have noticed a trend recently in the enquiries I have been receiving. One or two, once they have received my proposal and quote, suddenly announce: “It’s OK, you don’t need to […]
Read more