-
On-page SEO Optimisation – Infographic
Search engine optimisation is here to stay, so whether you love it or loathe it, you’ve got to understand it. When it comes to writing optimised copy, all you have to do is concentrate on creating natural, high-quality content that’s relevant to your readers. That’s it. No magic is required, just great writing. As […]
Read more -
How Involved Should You Be in Your Copywriting Project?
Your website is in dire need of a revamp. The new design is ready and now you’ve turned your attention to the content. The thought of writing it sends shivers down your spine, so you decide to commission a professional copywriter instead. After sending out a brief to your shortlist, all the quotes are in. […]
Read more -
Yes, Your Copywriting Project Does Need Research
Marketing budgets have never been tighter, I get that, but that doesn’t mean you should start to skimp on the important stuff. I have noticed a trend recently in the enquiries I have been receiving. One or two, once they have received my proposal and quote, suddenly announce: “It’s OK, you don’t need to […]
Read more -
Mail Butler – Making Apple Mail That Little Bit Better
Not my usual type of post, but every now and then I come across a product that I can’t believe I managed to live without for so long. And when I do, I just have to tell people about it. I’ve been an Apple user for about 5 years. I love my iMac, but […]
Read more -
It is a Wise Businessperson Who Takes Advice
If I’ve said it once, I’ve said it a hundred times; you know your business better than anyone else. But that does not mean you should ignore advice. A few years ago, while still a little green behind the ears, I worked with a client who was after a sales letter. It’s not something […]
Read more -
Will You Help Me Become a Better Networker?
Networking is part and parcel of running your own business. But that doesn’t mean you have to like it. Take me for example. Since 2007, I’ve been running my own freelance copywriting business. After teaching myself about the intricacies of SEO (search engine optimisation) and social media, I successfully marketed myself online to the […]
Read more -
Briefing Your Copywriter – What Not to Include
I have already created a downloadable guide on how to brief your copywriter, so this time round I want to look at what not to include. Before I get going, it’s worth remembering that all copywriters work differently. Therefore what I’m about to say is personal to me, but you can bet a lot […]
Read more -
Yes, You Can Start a Sentence With And
Throughout my copywriting career I have written sentences that start with ‘and’ or ‘but’. Usually, this is met with a cry from my client, ‘No! You can’t do that, my English teacher said so.” It’s true, students all over the country were brainwashed by their English teachers telling them that under no circumstances should […]
Read more -
A Quick Insight into the Art of Writing an Elevator Pitch
I hate networking events. If they weren’t bad enough on their own, they’re even worse when you have to deliver an elevator pitch. If you’re unsure what that is, an elevator pitch is a short summary that quickly tells your audience what your company can do for them. It has to be short, snappy, to […]
Read more -
Why Case Studies Win Over Testimonials Every Time
You can talk about your services and products until you’re blue in the face, but without some sort of social proof, no one’s going to listen. Think about how you seek out new suppliers. You’ll do a Google search, make a shortlist, check out their websites, find out how they’re going to make your […]
Read more