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Will You Help Me Become a Better Networker?
Networking is part and parcel of running your own business. But that doesn’t mean you have to like it. Take me for example. Since 2007, I’ve been running my own freelance copywriting business. After teaching myself about the intricacies of SEO (search engine optimisation) and social media, I successfully marketed myself online to the […]
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Briefing Your Copywriter – What Not to Include
I have already created a downloadable guide on how to brief your copywriter, so this time round I want to look at what not to include. Before I get going, it’s worth remembering that all copywriters work differently. Therefore what I’m about to say is personal to me, but you can bet a lot […]
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Yes, You Can Start a Sentence With And
Throughout my copywriting career I have written sentences that start with ‘and’ or ‘but’. Usually, this is met with a cry from my client, ‘No! You can’t do that, my English teacher said so.” It’s true, students all over the country were brainwashed by their English teachers telling them that under no circumstances should […]
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A Quick Insight into the Art of Writing an Elevator Pitch
I hate networking events. If they weren’t bad enough on their own, they’re even worse when you have to deliver an elevator pitch. If you’re unsure what that is, an elevator pitch is a short summary that quickly tells your audience what your company can do for them. It has to be short, snappy, to […]
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Why Case Studies Win Over Testimonials Every Time
You can talk about your services and products until you’re blue in the face, but without some sort of social proof, no one’s going to listen. Think about how you seek out new suppliers. You’ll do a Google search, make a shortlist, check out their websites, find out how they’re going to make your […]
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Stop Content Marketing – You Don’t Know What You’re Doing
Content marketing is one of those phrases everyone’s banding about. In your marketing strategy meetings you’re being constantly told you need to do it, but no one’s telling you how or why. It’s not enough just to say ‘hey, we blog therefore we have a content marketing strategy,’ because unless you have a clear […]
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Are You a Marketing Cheapskate?
How important is your business to you? That might sound like a daft question, but I feel it has to be asked. Why? Well, mainly due to the rise in the number of websites that offer dirt-cheap design services, website development and copywriting. For a few pounds, you can find someone to create all […]
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5 Ways to Make Sure Your Copywriting Project Runs Smoothly
Every organisation needs content. Whether it’s for sales and marketing, internal communications, or public information, content is the driving force that connects your business with your audience. And its vital that content is top notch because it’s representing you. For that reason, here are 5 ways to make sure your copywriting project runs smoothly. […]
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Copywriting 101 – The Art of Listening
A professional copywriter does several things really well: Writing Researching Listening It’s that last one that I want to look at. On the face of it, listening doesn’t seem to be all that difficult, but effective listening is. Let me explain. In fact, I’ll let Stephen Covey explain: “Most people do not listen with […]
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How to Give a Complete Copywriting Brief
You are looking for a copywriter to create your website copy because: You don’t have the time You don’t have the skills or knowledge to write effectively for the web You want a professional website in looks and content But, looking for a writer doesn’t just mean doing a quick Google search, picking one […]
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