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Why You Shouldn’t Aim to Write Award Winning Content
That would be a dream come true, wouldn’t it? Content that you create wins an award. Wow. But that thought should never enter your mind when writing. Why? Because when it does, you end up writing crap. Back to basics: why are you writing the content? That sounds like a stupid question, but it’s […]
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Stop Treating Content Like a Poor Cousin
As a freelance copywriter something has become very plain to me. Over the years I’ve seen it happen time and time again. Without fail, every project follows the same pattern. Well it’s time things changed and I’m about to tell you why. It’s not all just about a pretty face Rebranding or redesigning your […]
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The Fundamental Difference Between Blogging and Sales Writing
A few months ago I was asked to give a presentation on copywriting at a local business forum. The theme was how to create authentic and natural copywriting for the web. At the end of the talk one delegate asked whether they needed a copywriter for their web copy because they wrote their own […]
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The 4 Mistakes That Are Killing Your Email Campaign
Creating emails sounds as though it should be the easiest thing in the world. You work out what you want to say, you put it into your email marketing software’s template, you pick the list you want to send it to, and then you send it. Simple. If it were that simple not only […]
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The Missing Link In Your Content Strategy
You might not think it, but you are missing something vital in your content strategy. Over the years you’ve found it increasingly difficult to come up with fresh content for your blog. Even though you’ve invested in a professional copywriter to create the content, your ideas have started to dry up. That’s when you […]
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Why Content, SEO and Social Media Are Stronger Together
High quality content powers Google. It’s true; you’ve probably read umpteen blogs that tell you that. So does that mean you can cut back your spending on SEO and social media? No. Eh? In these uncertain times you’re going to be looking hard at your budgets to see where you can save a few […]
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Why Web Copy Shouldn’t Be a One Hit Wonder
Steve Brookstein, Sam Bailey, Sam and the Womp, Yolanda Be Cool & DCUP, 3 of a Kind, Rui Da Silva, MARRS… What do all of these have in common? They were all one hit wonders. They stormed into our lives (and the charts) promising great things, but after their initial hit nothing happened. They […]
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Website Content: What’s Important and What’s Not
Believe it or not, your website is there to sell. In the past, when I’ve worked on website content projects, I have had clients say “we’re not to bothered about the website because we don’t sell through it.” Thankfully that’s not something I hear too much these days because most people now get that […]
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6 Tips to Make Your Newsletters Rock (and a bonus tip)
As a savvy marketer you’re already sending out a monthly newsletter to your customers. Your website has a catchy sign-up box so all your customers – old, new and potential – can keep up to date with what’s going on, find out about your latest offers and glean insights that will help them in […]
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Freelancing – Dream Job or Worst Nightmare?
Wouldn’t it be great if you could work freelance? No more 9 to 5, no demanding boss, no more commuting, no more pointless meetings… But hang on, freelancing means no more regular pay cheques, no paid holiday or sick leave… what about my pension? Where’s my security gone? On the face of it being […]
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