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Every B2B (and B2C) Website Must Have These 10 Features
As a copywriter, it pains me to say this, but the words on your web page aren’t the be all and end all. They are, of course, incredibly important if you want to make a sale, but considering the average visitor only spends four seconds on a website, it’s got to have visual impact […]
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How to Avoid Being the Social Pariah of Your Social Media Group
Social media is full of chat groups and forums. Whether it’s Facebook, LinkedIn or some other business forum website, they can be a valuable source of support, advice and banter. They can also be a source of great frustration. Over the years I’ve been part of many such groups. They’ve all started off well […]
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The 5 Mistakes You’re Making When Writing Your Content
Come on, writing copy can’t be that hard, right? After all, you’ve read all the advice from the copywriting greats, you keep up to date with the latest thinking, so you’re right on it. If that’s the case, how come you’ve been looking at that blank screen for the last 10 minutes? The problem […]
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Use Images to Optimise Your Blog’s SEO
You don’t need me to tell you about why you should be using images in all your blog posts. Just in case you’re unsure it’s because images will entice visitors to click through to your website more readily. A headline is all well and good, but a great image is more persuasive. But just […]
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The SEO Mistakes You’re Probably Making
SEO (search engine optimisation) isn’t an optional exercise if you market your business online. That means it’s something you have to get to grips with and make time for in your hectic schedule. It doesn’t help that it’s a constantly changing animal with new rules and algorithms being applied all the time. As a […]
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Is Plain English Dying in the Workplace?
This is something I come across more and more when I meet clients. During meetings, the initial plain English is replaced by an incomprehensible babble of nonsensical words and phrases that meld to create a language that only a few seem to understand. Usually I am the only person who has to interrupt and […]
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RankBrain – What it is, what it does and what you need to do
What is it? If you’ve been keeping up with the latest search and Google news, you would have already heard about RankBrain. If you’re unsure what it is, it is Google’s latest ‘toy’ – a machine-learning artificial intelligence system to help the search giant sort through its search results. This video from Bloomberg explains […]
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Find Your Voice Through Blogging
The best way to create a unique identity for your company online is by finding your perfect voice. That means how you express yourself, your use of words – the way you talk. Yes, I do mean talk. As you’re reading this a voice in your head is ‘speaking’ the words to you. The […]
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How to Brief a Copywriter
Do you know the single most important golden rule that you should always follow when briefing a copywriter? It’s quite obvious really, but often gets overlooked. If you’re not sure, let me tell you a story. First thing on Monday you’re called into your line manager’s office. “There’s a bit of restructuring happening at […]
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What You Need to Know About the CAN-SPAM Act
Email marketing seems like the easiest thing in the world to do. You write your email and then send it out to thousands of people at the push of a button. Hold on there a moment – aren’t you forgetting something? If you’re using email marketing it’s essential you’re up to date with anti-spam laws, […]
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