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4 Ways to Rock at On-site SEO
SEO? What’s the point? I’ll always rank below those huge companies with bottomless marketing budgets. Yes, that’s true, but they are there because they’ve paid to be there. You can still be up there with them by playing by the SEO rules and mastering the organic search results. Let’s face it, I’m a consumer […]
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Copywriting – How to be Natural and Authentic
This is longer than my usual stuff, so you might want to grab a coffee while you read. Recently, I was asked to talk at a local business event. The topic I chose was the human face of copywriting – how to be natural and authentic. Why? Mainly because of the tonnes of bad […]
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The Most Important Quality You Should Look For in Your Copywriter Will Surprise You
What qualities do you look for in a copywriter? Someone who can name every word class and give you a detailed technical description of every sentence they write? Someone who understands the technicalities of your business and can write using your industry jargon correctly? Someone who only writes for your particular industry? If one […]
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Simple Copywriting is Not For Dummies
Pretty much every new project I work on with a new client includes the same conversation. It goes something like this. Me: “The message we write for our prospects must be simple, concise and to the point.” Client: “Our customer base is very educated so we expect you to use language that reflects this. […]
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Email Marketing Regulations and Etiquette
How to maintain your reputation and keep your audience happy Email marketing is an essential tool for any business, but understanding its etiquette is even more important. I’m not just talking about headline crafting, personalised copy or conversational style, but probably something that’s even more important than that if you want to protect your reputation. […]
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The Easy Way to Write Great Content Every Time
On the face of it, writing content should be the easiest thing in the world. You have a product or service to write about, so surely all you have to do is tell the reader what it does and you’re there. Unfortunately it doesn’t work like that, which is why you usually end up […]
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How to Make Your Company a Zebra Among Sheep
How do you decide on the approach your marketing content will take? Do you look at your business, its ‘personality’, the way you want to be viewed by your customers? Or do you take a peek at what your competitors are up to and base your decision on that? If you fall into the […]
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Creating the Perfect Content Marketing Cocktail
Content marketing can be a puzzle sometimes. There are so many different forms, how can you be sure you get it right every time? I’ve just got back from a cycling holiday in Gran Canaria (yes, that’s me partaking in a Mojito), and the post-cycling cocktails were ace – although on the strong side. […]
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Writing By Numbers Will Ruin Your Reputation
How long should my content be? That’s the biggest headache most business owners have, in terms of boosting the effectiveness of their website. It’s not something that’s kept me awake – here’s why. First of all there is a lot of conflicting advice out there. Some articles tell you the optimum number of words […]
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Google Local – The Latest News in Google’s Local Ranking Factors
Google local is a great way to get your business noticed, so it’s important you’re kept up to date with the latest news from the search giant. A recent update to the “Improve your local ranking on Google” page provides new information under the local ranking factor categories of relevance, distance and prominence. Making […]
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